Inside Los Angeles: Time for O.J. to Protect His Good Name

As if O.J. Simpson didn’t have enough lawyers working for him already, he hired the Los Angeles firm Spensley Horn Jubas & Lubitz to help fight bootleg T-shirt makers, trading-card manufacturers and other entrepreneurs using his name and likeness without permission. The new attorneys have filed applications to federally register the terms “O.J. Simpson,” “O.J.” and “The Juice” as trademarks. Meanwhile, a limited edition of 300 football cards, signed and dated by O.J. from his jail cell, went on sale for $850 each.