Janice Castro
AMERICAN AIRLINES is proudly touting its plush new coast-to-coast business- class service — complete with extra-wide seats, free movies, restaurant- quality food and drinks on the house. But watch out when you get there. The supercarrier has been getting hammered in the busy California corridor by scrappy (and consistently profitable) Southwest Airlines. Now American is mulling plans to mimic some of Southwest’s cattle-car tactics in order to match its low fares: open seating, no meals, no baggage transfers. Says an American executive: “Value isn’t quality; it’s getting what you pay for.”
More Must-Reads from TIME
- Introducing the 2024 TIME100 Next
- The Reinvention of J.D. Vance
- How to Survive Election Season Without Losing Your Mind
- Welcome to the Golden Age of Scams
- Did the Pandemic Break Our Brains?
- The Many Lives of Jack Antonoff
- 33 True Crime Documentaries That Shaped the Genre
- Why Gut Health Issues Are More Common in Women
Contact us at letters@time.com