Howard Fields, 39, is making an outlandish splash in business. Three years ago, the Sausalito, Calif., entrepreneur plunged into the world of exotic- swimming-pool and -pond design. Now he is a leading creator of aquatic fantasies, with about 200 projects to his credit. Among them: a $3 million pool masquerading as a river that flows for the equivalent of six city blocks at a Puerto Rican resort. At Washington’s Grand Hyatt Hotel, Fields is working on a $1 million, 3,000-sq.-ft. lake that will feature hundreds of live koi fish, 100-ft. waterfalls and a piano perched on an artificial island.
All that sloshing around pays off. Fields’ 14-employee firm, Howard Fields & Associates, last year exceeded $1 million in revenues. Says he: “Call me a water swami.” But never call him all wet.
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