The Aid Continues

THEN (1985) Bob Geldof organizes Live Aid concerts to raise money for Ethiopian famine relief: “I probably have one shot in my life to say the things I feel to the people that matter, so I’ll seize the opportunity.”

NOW (2001) Sir Bob, knighted in 1986, starts a corporate-event marketing firm that helps companies advertise new products: “If you build a company, you work for your clients and employees, gain credibility and make money doing it. Why not?”