Shimbun Oyobi Shimbunkishi, trade paper of the newspaper men of Japan, has undertaken—in cooperation with the Japanese Institute of Journalists—a campaign to ” clean up ” the advertising of newspapers in Japan. As a preliminary to the campaign, a survey was made of 16 leading papers in Tokyo and Osaka.
Japanese standards of decency and morality are entirely different from those of the Occident. But even so, it was found that every one of the 16 papers printed several undesirable advertisements; that over 2½% of the advertising matter was objectionable; that well over 100 columns of offensive matter was printed during 12 days by the entire group. (In the despatches which reached this country, the precise character of this objectionable matter was not indicated.)
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