Business & Finance: New Chevrolet

After manufacturing 5,000,000 Chevrolets, General Motors turned its back on the four-cylinder motor car. Last week saw the beginning of production of a “Bigger and Better” Chevrolet—”A Six in the Price Range of the Four.” Dealers will get the six-cylinder Chevrolet on and after Dec. 15. First deliveries to the public will be made on Jan. 1.

Facts about the Chevrolet six:

46 horsepower.

70 miles per hour.

20 miles or more to a gallon of gasoline.

Body by Fisher.

$595 to $725 price range. (On three models, the prices are the same as on the present four-cylinder models. The most striking new model is the convertible landau at $725.)

Underselling the Whippet Six, Chevrolet becomes the lowest-priced six in the world.

There remain in the U. S. only four four-cylinder cars: Ford, Plymouth (Chrysler), Whippet Four, Durant Four.

Chevrolet passed Ford when Model A was being prepared. Ford repassed Chevrolet late last summer. Now, Ford is making 6,000 cars a day. 1929 will be a telling year. Henry Ford will stand by his four and use his low price ($385 to $625) as his most potent weapon. Chevrolet will use arithmetic—six is more than four—”Bigger and Better.”