• U.S.

WOMEN: Bertha Baur’s Bubbles

1 minute read
TIME

In the little dancing bubbles wherewith the Liquid Carbonic Co. tickles the palates of a vast public of U. S. soda-drinkers, there arises something besides carbon dioxide gas. Sparkling behind these bubbles is a personality, the personality of handsome, dark-haired Bertha Baur, née Duppler, who last week sold her Liquid Carbonic holdings for $4,000,000. She was a typist on LaSalle Street, when she met and married Jacob Baur, Chicago business man, in 1906. Carbonic bubbles had already served Jacob Baur well; Bertha Baur was a wealthy widow in 1912. She took up her husband’s bubbles as vice-president of the company, which she watched carefully as it developed a turnover of some ten millions per annum. By no means content with her across-the-soda-counter knowledge of the public, she plunged last spring into politics, giving firmly-entrenched Congressman Fred A. Britten a lively fight for his Republican nomination. Chicago society has long since ceased to regard her as a picturesque new-comer. Now the socially registered folk say: “If Bertha Baur will join we shall be all right.”

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