The Campaign: George’s General

For months, George Wallace had been casting about for a running mate, often in pretty strange waters. He considered “Colonel” Harland Sanders, the fried-chicken king (“It’s finger-lickin’ good”). He looked over Paul Harvey, a right-wing newscaster, former Secretary of Agriculture Ezra Taft Benson, and Orval Faubus, the ex-Governor of Arkansas. He nearly chose A. B. (“Happy”) Chandler, the former Governor and Senator from Kentucky, but Chandler proved too moderate on the race issue. Last week, after jokingly warning reporters that “I’m full of surprises,” he announced his decision: retired Air Force General Curtis LeMay.

The choice of LeMay, 61, who had been mentioned as a possibility for weeks, was not all that surprising. The only surprise, in fact, was the look on Wallace’s face. Beaming with pleasure and pride, the Alabamian introduced his candidate to a Pittsburgh press conference, then stepped aside to let the general speak. Wallace’s expression quickly turned to obvious dismay. Within the space of a minute, LeMay had made even Wallace appear, by contrast, the image of the statesmanlike candidate.

It took some doing. The general said that he did not like having to fight in Viet Nam and saw no need to use atomic weapons there at present—although he once advocated destroying “every work of man” in North Viet Nam and bombing its citizens “back to the Stone Age” unless Hanoi ended the war. But in his mind an atomic bomb was just another bomb. “We seem to have a phobia about nuclear weapons. I think to most military men that a nuclear weapon is just another weapon in our arsenal,” he maintained. “I think there are many occasions when it would be most efficient to use nuclear weapons. However, the public opinion in this country and throughout the world throw up their hands in horror when you mention nuclear weapons, just because of the propaganda that’s been fed to them. If I found it necessary, I would use anything that we could dream up—including nuclear weapons.”

Southern Drawl. Wallace’s discomfort was understandable. He knew that Barry Goldwater lost countless votes in 1964 because he was considered a bomb rattler. Though he is all bluster and bombast on domestic issues and a 100% hawk on Viet Nam, he has barred nuclear weapons in Viet Nam. At the end of LeMay’s press conference, Wallace jumped on reporters for even raising the matter, declaring that “General LeMay hasn’t said anything about the use of nuclear weapons.”

For all of Wallace’s anxiety—and the quick, almost gleeful expressions of shock by Hubert Humphrey and Richard Nixon—it was far from clear, however, that the general would damage the ticket. In some areas, he may strengthen it. A war hero, LeMay will probably appeal to many as a man of courage. As head of the Strategic Air Command for nine years (1948-57) and Air Force Chief of Staff from 1961 to 1965, he can hardly be dismissed as a mere eccentric. As a native of Ohio and a resident of California, he gives Wallace’s pitch less of a Southern drawl —and more appeal in both big states. As a lifelong Republican, he might induce some Goldwater conservatives to desert Nixon.

Rosemary’s Baby. Wallace was doing well on his own. In a swing through the East and Midwest last week—”dangerous territory,” in the words of Aide Dick Smith—he continued to draw big crowds. Some 12,000 heard him speak in Flint, Mich. The only disappointment was Chicago, where an eight-block motorcade through the Loop drew only 50,000; Nixon, by contrast, pulled at least 250,000 a month earlier. Almost everywhere there were hecklers, brandishing such signs as “If You Liked Hitler, You’ll Love Wallace” and “Wallace Is Rosemary’s Baby.”

Though he sometimes appears nettled by the gibes, Wallace generally shows great skill in turning them to his own advantage. “That’s all right,” he said, motioning toward 25 noisy hecklers in Indianapolis’ Monument Circle last week. “Just turn the television on them.

Now you’re on television, fellas. Everything’s all right.” Aides joke that if protesters ever fail to appear, Wallace would have to hire some. The candidate quips: “They’re on our payroll.” Or: “They just got me another 1,000,000 votes.”

The figure may be exaggerated, but there is little doubt that the shouters help rather than hurt. A huge majority of Americans (86% according to the Harris poll) profess to admire him for having the “courage to say what he really thinks.” With a month to go to Election Day, Wallace appears, if anything, to be gaining momentum.