Box Office: The Unsinkable Molly Green

This week, as The Unsinkable Molly Brown begins its tenth and final week at Manhattan’s Radio City Music Hall, the picture will set an alltime Music Hall record for box-office gross—something close to $2,000,000. About 21,000 people a day have been queuing their way to Molly despite all the heat of summer. She thus breaks the $1,885,335 record of 1962’s That Touch of Mink, a Gary Granter, which in turn replaced Fanny ($1,573,580), which in turn replaced The Great Caruso ($1,390,943).

The Music Hall runs a picture as long as it keeps earning at least $102,000 a weekend (actually Thursday through Sunday). Both Random Harvest and The Greatest Show on Earth ran for eleven weeks, but did not gross as much as the others.