• U.S.

Autos: The Thundering Herd

1 minute read
TIME

Ford’s Mustang, introduced only last April, has become one of the hottest selling brand-new models in history. In August’s second ten-day selling period, it ranked in third place among all auto sales for the first time — behind only the standard Chevrolet and Ford. And it is still galloping. Last week Ford announced that Mustang sales in August reached 35,299, the highest for any month. Sales so far: 132,905, which have provided the extra horsepower to boost Ford’s share of the total auto market by one and a half points to 26.3%. For 1965, Ford plans to introduce a fastback version of the Mustang in addition to its present models.

More Must-Reads from TIME

Contact us at letters@time.com