• U.S.

RETAIL TRADE: Merry Christmas

1 minute read
TIME

Sears, Roebuck & Co. this week mailed out the biggest Christmas catalogue in its history. It contained 402 pages v. last year’s 360, listed 30,000 items. Appropriately enough, the biggest section (71 pages) is for toys. Among the new ones: a “Tintair Glamor Girl Doll,” whose blonde hair can be dyed two different colors and washed out again ($11.45); a 145-piece army training center, complete with 100 plastic soldiers and a swivel chair in the headquarters building for the top brass ($5.98).

More Must-Reads from TIME

Contact us at letters@time.com