Business: For the Finicky

For those who think Ford’s Continental is too cheap for their taste, General Motors last week rolled out Cadillac’s Eldorado Brougham, the most expensive of all U.S. production cars. Price: $13,074, not including transportation charges (about $160 extra), state and local taxes, compared to $9,891 for the Continental.

Standing only 55½ in. high, a good 3½ in. lower than ordinary Cadillacs, the Brougham will ride on the auto industry’s first complete air-spring suspension system. Instead of steel springs, the Brougham floats over the bumps on air-filled rubber cushions. Under the hood it packs a 325 h.p.-engine, and under its brushed stainless-steel roof it has enough costly gadgets to keep the most finicky millionaire happy. Opening, closing and locking the trunk is done automatically by electronic controls. Seats, steering, windows and brakes are power-operated; air conditioning is standard equipment. And as a final bow to happy motoring, the door of the glove compartment is custom-fitted with a cigarette case, tissue box, vanity case, lipstick and four gold-finished drinking cups.