The Press: LIFE in Spanish

TIME Inc. announced this week that it will publish its first foreign-language magazine. Beginning January 1953, the fortnightly LIFE International (circ. 319,000) will be published in a Spanish-language edition, and circulated in Spanish-speaking countries all over the world. LIFE International, already the biggest English-language magazine in South America (circ. 48,000), will base its rates for advertisers in its new edition on 100,000 circulation. The Spanish edition, like the English-language LIFE International, will publish a fortnightly selection of articles and pictures from the domestic edition of LIFE. It will be edited and translated in New York and printed in Chicago.