Radio: Bananas, Yes

I’m Chiquita Banana and I’ve come to say Bananas have to ripen in a certain way . . .

Bananas like the climate of the very, very tropical equator

So you should never put bananas in the refrigerator.

Most spot commercials are either obnoxious or vapid. Chiquita Banana,sung to a catchy, Calypso-style tune, is so different that listeners actually likeit. Last week, after more than eight months on the air, it had become the undisputed No. i on the jingle-jangle hit parade. Its composers, Garth Montgomery and Len Mackenzie (of Batten, Barton, Durstine & Osborn), not unmindful of the famed banana smash of the early 1920s, decided to doll up their lyrics, and give them a try as a popular song.