TIME
Beginning next week, the U.N. General Assembly goes on television with a commercial sponsor: the Ford Motor Co. While the session lasts (probably more than a month), Ford will pick up the tab for 15 hours a week (CBS-TV, 11 a.m.1 p.m., 3-4 p.m. Mon. through Fri.) over a network of 21 stations—the largest time sale in TV history.
More Must-Reads from TIME
- L.A. Fires Show Reality of 1.5°C of Warming
- Home Losses From L.A. Fires Hasten ‘An Uninsurable Future’
- The Women Refusing to Participate in Trump’s Economy
- Bad Bunny On Heartbreak and New Album
- How to Dress Warmly for Cold Weather
- We’re Lucky to Have Been Alive in the Age of David Lynch
- The Motivational Trick That Makes You Exercise Harder
- Column: No One Won The War in Gaza
Contact us at letters@time.com