NEW PRODUCTS: At the Cockfight

Last week’s new gadgets:

¶ In Hanover, Pa., Hanover Craftsmen, Inc. announced a special chair for televiewers. Modeled after an old English cockfight chair, it is built so that a man can straddle it, rest his elbows on the back and put his drink (or dark glasses) on a built-in dropleaf tray. Women can sidesaddle. Price: $95 and up, depending on the upholstery.

¶Manhattan’s Shirtcraft Co. put on sale a buttonless shirt in 725 stores throughout the U.S. The shirt has a concealed Zipper up the front and imitation pearl snaps on the cuffs, both guaranteed for the life of the shirt. Price: $3.95.

¶ In Britain, Faery Products, Ltd. offered for export a “better mousetrap.” The trap has a platform surrounding the bait. When the mouse touches the platform, the trap springs; the bait can be used again. Price: about 5¢.

Detroit’s Charles Langs, who invented a stick-on, strapless bra named “Poses,” but came a cropper when he tried to market it (TIME, Aug. 29), sold out to Textron Inc. The price: $70,000 in cash and the prospect of more in royalties. With the bright merchandising idea, Textron also got full title to the job of soothing irate Poses’ customers who are griping over shoddy workmanship and non-delivery of orders.