TIME
The slump in used-car sales and the high price of new cars brought spring rumors that the big motormakers would soon bring out light cars priced at about $1,000. Last week young Henry Ford II followed General Motors in scotching the rumor. Ford is not considering such a car, he said, because motorists “want the best they can get for their money and are too accustomed to the convenience and ease offered by standard-size cars.” The average length of motor trips is almost twice what it was prewar, said Ford, and the public is all in favor of the bigger luggage space in the postwar cars. “Such improvements,” he said, “certainly cannot be made by materially reducing the size of the car.”
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