Organic Food Sales on the Rise

American consumers are increasingly going organic.

Sales of the additive-free offerings surged 11.5% in 2013, to $35.1 billion, according to the Organic Trade Association. That represents the sector’s strongest sales in five years, and the OTA is predicting 12% growth in 2014, the website Food Navigator-USA.com reports.

While organic items used to be limited to upscale retailers like Whole Foods and other niche retailers, the products have gone mainstream in recent years. Walmart started offering organic products like Wild Oats in April—undercutting the competition by 25%. Eight in ten U.S. parents claim to buy organic products.

Subscribe to TIME

Get our Health Newsletter. Sign up to receive the latest health and science news, plus answers to wellness questions and expert tips.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.