Nothing says “modern family” quite like having a television network pay for your marriage license while it promotes a fictional wedding of its own.
ABC, which airs the hit show Modern Family, is covering the costs of all marriage licenses in New York City on Monday to plug the two-part season finale, which will feature Cameron (Eric Stonestreet) and Mitchell (Jesse Tyler Ferguson) tying the knot. The actors took to Good Morning America to announce details of the promotion, which you can track online with the hashtag #ModernWedding.
Rarely do publicity stunts generate such warm, fuzzy feelings.
More Must-Reads From TIME
- Meet the 2024 Women of the Year
- Greta Gerwig's Next Big Swing
- East Palestine, One Year After Train Derailment
- In the Belly of MrBeast
- The Closers: 18 People Working to End the Racial Wealth Gap
- How Long Should You Isolate With COVID-19?
- The Best Romantic Comedies to Watch on Netflix
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Nolan Feeney at email@example.com