Karen Gillan attends a screening of "Oculus" on April 3, 2014 in Hollywood, Calif.
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May 9, 2014 11:43 AM EDT

“Selfie” was 2013’s Oxford Dictionaries word of the year. It was the subject of studies about self-image, introspective essays and head-lice scares. It’s the title of a hit song. And now — because none of that was enough — it’s going to be a TV show.

Deadline reports that ABC has picked up the pilot for the comedy Selfie, which is, improbably enough, based on My Fair Lady. Karen Gillan of Doctor Who fame stars as Eliza Dooley, an Internet-famous selfie star who realizes that her zillions of followers don’t mean she has any actual friends. John Cho co-stars as the marketer she hires to help make her seem less self(ie)-centered so that she can make friends offline.

Apparently, there will be a plot line about Candy Crush. No word yet whether she’ll have to learn how to properly pronounce the emoji-sentence “raindrop-umbrella-Spanish flag-autumn leaf-autumn leaf-airplane.”

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Write to Lily Rothman at lily.rothman@time.com.

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