--- title: Mothers' Day: What Sandwich Generations Moms Need Most description: Sandwich generation moms need flexible work schedules and family leave policies more than they need cards, flowers and jewelry. canonical: https://time.com/92860/mothers-day-sandwich-generation-eldercare/ author: Liz O'Donnell article:opinion: true article:content_tier: free article:published_time: 2014-05-11T04:01:51.000Z article:modified_time: 2026-04-13T08:54:04.474Z article:section: Ideas og:title: What Mothers Really Want for Mother's Day og:description: Sandwich generation moms need flexible work schedules and family leave policies more than they need cards, flowers and jewelry. og:url: https://time.com/92860/mothers-day-sandwich-generation-eldercare/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltae92d1b085e1ee02/69868e8213c79f254e192019/484149327.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4928 og:image:height: 2772 og:image:alt: Elderly Care og:type: article twitter:card: summary_large_image twitter:title: What Mothers Really Want for Mother's Day twitter:description: Sandwich generation moms need flexible work schedules and family leave policies more than they need cards, flowers and jewelry. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltae92d1b085e1ee02/69868e8213c79f254e192019/484149327.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # What Mothers Really Want for Mother's Day > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=ff5e6cfa-533f-4aab-ad8c-0c4746c913e2&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | | Health Matters | The latest health news and expert advice on living well | Weekdays | | Worth Your Time | A weekly guide to what to watch, read, and more | Weekly | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | Source: TIME, August 2026. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=ff5e6cfa-533f-4aab-ad8c-0c4746c913e2&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=ff5e6cfa-533f-4aab-ad8c-0c4746c913e2&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=ff5e6cfa-533f-4aab-ad8c-0c4746c913e2&cr=time-nl-network-2026q3-v1) by [Liz O'Donnell](https://time.com/author/liz-odonnell/) ## Liz O'Donnell May 11, 2014 4:01 AM UTC  Elderly care Elderly care Enrique Pellejer—flickr Editorial/Getty Images by [Liz O'Donnell](https://time.com/author/liz-odonnell/) ## Liz O'Donnell May 11, 2014 4:01 AM UTC Last year, Mother’s Day spending on brunches, jewelry, salon appointments, flowers and greeting cards [topped $20 billion](http://www.nrf.com/modules.php?name=news&op=viewlive&sp%5Fid=1813), according to the National Retail Federation. And no doubt retailers hope to meet that amount this year too. Brands like American Greetings and Kay Jewelers, a Mother’s Day advertising regular, portray the holiday, and therefore motherhood, as an event for young women doted on by attentive husbands and young children. But for many, both the holiday and the reality are as much about being a mother as they are about having, and caring for, their own mothers. And mothers taking care of mothers need more than mimosas and manicures to cope with life in the sandwich generation. Last year, I started the day having breakfast at home with my family. I then drove more than an hour with my kids to visit my mother, while my husband headed out to visit his. I spent the afternoon with my elderly parents, providing lunch and a cake and doing a few odd jobs for them at their home. I returned home after six to start the Sunday night routine: showers, stray homework assignments and stressing about the impending workweek. I went to bed that night feeling a mixture of emotions: grateful for another year with my mother, guilty for wanting the day to myself, overwhelmed by all that my parents needed and I couldn’t give them in a five-hour visit and, as always, exhausted. Based on data from the [National Alliance for Caregiving, the AARP](https://caregiver.org/selected-caregiver-statistics) and [Pew Research](http://www.pewinternet.org/2013/06/20/family-caregivers/), I’m pretty much an average caregiver in the sandwich generation: female, married, late 40s, a living parent or parents age 65 or older, at least one dependent child and feeling pressed for time. Luckily for me, because I’m also among the [40% of women who serve as primary breadwinners](http://www.pewsocialtrends.org/2013/05/29/breadwinner-moms/) for their household, I won’t experience the same career and financial setbacks that many caregivers do—at least I hope. The Census Bureau reports there are [39.6 million eldercare providers](http://beta.bls.gov/labs/blogs/tag/eldercare/) in the U.S., and the majority of them are women. According to the [National Alliance for Caregiving and the AARP](https://caregiver.org/selected-caregiver-statistics), 70% of them suffer work-related difficulties as a result of their caregiving roles, with female caregivers in particular at risk of financial hardship. That’s because many women report changing their work arrangements to accommodate their caregiving duties by switching to a less demanding job, taking time off or quitting altogether. I know I’ve considered it. But as a result of women making career changes to accommodate their caregiving responsibilities, they are more likely to lose job-related benefits and suffer lost wages. In fact, a study from [MetLife and the National Alliance for Caregiving](https://www.metlife.com/about/press-room/us-press-releases/2011/index.html?compID=72512) calculated women lose an estimated $324,044 in wages due to caregiving. Often, a working mother’s time out of the office during her childbearing years is compounded by the time she takes off later to care for her parents. With [one in three American women already living in poverty or on the brink](http://shriverreport.org/a-womans-nation-pushes-back-from-the-brink-facts-and-figures/), it’s imperative we find a way to support these working mothers and daughters. So while brunches and spa treatments are certainly welcome on Sunday, May 11, a more meaningful way to honor mothers is to recognize their multifaceted roles as parents, adult children and breadwinners, and to advocate for workplace solutions such as flexible schedules and family leave policies, and access to financial and career planning tools. That’s how we keep mothers at work: allow their mothers to age with dignity and raise the next generation of compassionate caregivers. And what mother wouldn’t want that on Mother’s Day? _Liz O’Donnell is the author of the book_ Mogul, Mom & Maid: the Balancing Act of the Modern Woman _and founder of Hello Ladies, named one of the top 100 websites for women by_ Forbes _and a Best of the Net by_ Working Mother Magazine_._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/92860/mothers-day-sandwich-generation-eldercare/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/92860/mothers-day-sandwich-generation-eldercare/"},"headline":"What Mothers Really Want for Mother's Day","datePublished":"2014-05-11T04:01:51.000Z","dateModified":"2026-04-13T08:54:04.474Z","description":"Sandwich generation moms need flexible work schedules and family leave policies more than they need cards, flowers and jewelry.","url":"https://time.com/92860/mothers-day-sandwich-generation-eldercare/","keywords":["Parenting","Living","Family","Mother's Day"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltae92d1b085e1ee02/69868e8213c79f254e192019/484149327.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Liz O'Donnell","jobTitle":null,"url":"https://time.com/author/liz-odonnell/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltae92d1b085e1ee02/69868e8213c79f254e192019/484149327.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Elderly Care","caption":"Elderly Care","creditText":"Enrique Pellejer—flickr Editorial/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/parenting/","name":"Parenting"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/92860/mothers-day-sandwich-generation-eldercare/","name":"What Mothers Really Want for Mother's Day"}}]}] ```