Bang & Olufsen’s latest product offering, an $8,000 flat-panel television, aims at a rather elusive set of customers: Post-crisis Europeans with euros to burn.
The Danish company hopes to recapture market share from Asian rivals with the Thursday launch of its BeoVision Avant, a 55-inch ultra high-definition TV that automatically tucks itself out of sight when not in use. The speakers slide up into a hatch beneath the screen and the panel rotates on a metal stand to any indiscreet position the viewer pleases.
Chief Executive Tue Mantoni told the Wall Street Journal that the company’s single-product push, its largest in a decade, would mark a return to the company’s “roots,” but those roots will have to push through some rocky terrain, with Europe faltering toward a recovery and global TV sales contracting by 6% last year.
- What We Know So Far About the Deadly Earthquakes in Turkey and Syria
- Beyoncé's Album of the Year Snub Fits Into the Grammys' Long History of Overlooking Black Women
- How the U.S. Shot Down the Alleged Chinese Spy Balloon
- Effective Altruism Has a Toxic Culture of Sexual Harassment and Abuse, Women Say
- Inside Bolsonaro's Surreal New Life as a Florida Man—and MAGA Darling
- 'Return to Office' Plans Spell Trouble for Working Moms
- 8 Ways to Read More Books—and Why You Should
- Why Aren't Movies Sexy Anymore?
- How Logan Paul's Crypto Empire Fell Apart