Bang & Olufsen’s latest product offering, an $8,000 flat-panel television, aims at a rather elusive set of customers: Post-crisis Europeans with euros to burn.
The Danish company hopes to recapture market share from Asian rivals with the Thursday launch of its BeoVision Avant, a 55-inch ultra high-definition TV that automatically tucks itself out of sight when not in use. The speakers slide up into a hatch beneath the screen and the panel rotates on a metal stand to any indiscreet position the viewer pleases.
Chief Executive Tue Mantoni told the Wall Street Journal that the company’s single-product push, its largest in a decade, would mark a return to the company’s “roots,” but those roots will have to push through some rocky terrain, with Europe faltering toward a recovery and global TV sales contracting by 6% last year.
- Supreme Court Overturns Roe v. Wade, Undoing Constitutional Right to Abortion
- What the Supreme Court’s Abortion Decision Means for Your State
- The Failure of the Feminist Industrial Complex
- The Fight Over Abortion Has Only Just Begun
- Column: How Stereotypes Shape the Language People Use
- Everything We Know About Beyoncé's New Album, Renaissance
- Homes Made from Straw or Fungi Can Now Get You a Cheaper Mortgage in the Netherlands
- Going on Vacation This Summer? Welcome to the 'Revenge Travel' Economy
