Look Up, a short film about how social media is making people less social by London writer Gary Turk, has been taking the Internet by storm since it was uploaded to YouTube on April 25, racking up more than 13.6 million views.
However, there is something ironic about watching a video about the pitfalls of social networks on a social network, not to mention the fact that a social network is responsible for making this video as popular as it is. If everyone just logged off at the same time, that would probably be more effective.
WATCH: Viral Video Urges Us To Take a Hard Look at Our Phone Addictions
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com