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title: Wendys Tuscan Chicken Sandwich Short Film
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# This Fast Food Company Is Finally Making A 9-Minute Long, Italian Short Film

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by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Apr 21, 2014 3:08 PM UTC

by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Apr 21, 2014 3:08 PM UTC

Rather than stick a [breakfast taco in a waffle](http://www.businessweek.com/articles/2014-03-27/taco-bells-waffle-taco-arrives-dot-how-does-it-taste) or create a [prom corsage out of fried chicken](http://www.csmonitor.com/Business/The-Bite/2014/0415/Drumstick-corsage-from-KFC-Are-fast-food-chains-this-desperate-for-young-customers-video), Wendy’s strategy to go viral isn’t by creating a strange food hybrid but rather creating a 9-minute long, black and white, Italian short film for a relatively traditional Tuscan Chicken on Ciabatta sandwich.

That’s probably not what the internet was expecting.

The fast food chain’s CMO promised [“to explode digital”](http://adage.com/article/news/wendy-s-sells-italian-chicken-sandwich-short-film/292709/) when he joined Wendy’s two years ago, and he’s doing that by having foreign film loving millennials submit subtitles that can be written into the short film — which will be split into three acts.

Now we just have to wait, with bated breath, for a Fellini-esque take on a fried chicken sandwich. There might have been a reason why he never dedicated a short to fast food…

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