--- title: What Is Nowruz? Spring Festival Celebrated by Millions description: Here’s what to know about when, how, and by whom Nowruz, also known as Persian New Year, is celebrated—as well as how it began about 3,000 years ago. canonical: https://time.com/6958290/what-is-nowruz-persian-new-year-origins-celebrations-explainer/ author: Koh Ewe article:opinion: false article:content_tier: free article:published_time: 2024-03-19T10:30:00.000Z article:modified_time: 2026-02-24T17:19:16.039Z article:section: History og:title: What Is Nowruz? Spring Festival Celebrated by Millions og:description: Here’s what to know about when, how, and by whom Nowruz, also known as Persian New Year, is celebrated—as well as how it began about 3,000 years ago. og:url: https://time.com/6958290/what-is-nowruz-persian-new-year-origins-celebrations-explainer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4a83076e2567fd92/698a54e9457a526a40d6a1b0/Nowruz-New-Year-Turkey.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Newroz-Celebration-in-Istanbul og:type: article twitter:card: summary_large_image twitter:title: What Is Nowruz? Spring Festival Celebrated by Millions twitter:description: Here’s what to know about when, how, and by whom Nowruz, also known as Persian New Year, is celebrated—as well as how it began about 3,000 years ago. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4a83076e2567fd92/698a54e9457a526a40d6a1b0/Nowruz-New-Year-Turkey.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # What to Know About Nowruz, a 3,000-Year-Old Festival Celebrated by Millions Worldwide > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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They are at time.com/newsletters and are separate from a paid subscription. by [Koh Ewe](https://time.com/author/koh-ewe/) ## Koh Ewe Koh Ewe (Koyu) was a reporter for TIME based in Singapore. Mar 19, 2024 10:30 AM UTC  Thousands of people gather for Nowruz celebrations in Istanbul, March 17, 2024. Thousands of people gather for Nowruz celebrations in Istanbul, March 17, 2024. Mert Can Bukulmez—Middle East Images/AFP/Getty Images by [Koh Ewe](https://time.com/author/koh-ewe/) ## Koh Ewe Koh Ewe (Koyu) was a reporter for TIME based in Singapore. Mar 19, 2024 10:30 AM UTC Some 300 million people around the world are starting their annual celebration of renewal and harmony with nature in what is to them the biggest cultural holiday of the year, typically involving 13 days of rituals. Nowruz (alternatively spelled Nauruz, Nauryz, Navruz, Nevruz, Nooruz, Norooz, Norouz, or Novruz), also known as Persian New Year (Nowruz means “new day” in Persian), is celebrated across ethnic groups [with a common Silk Roads heritage](https://en.unesco.org/silkroad/content/nowruz-gathering-people-common-heritage-along-silk-roads), including Afghanistan, India, Iran, Iraq, Kazakhstan, Pakistan, Tajikistan, and Turkey, as well as their diaspora in other countries. The excitement for Nowruz was captured on Tuesday’s [Google Doodle](https://doodles.google/doodle/nowruz-2024/), which appeared on the site in more than a dozen countries, including Afghanistan, India, Pakistan, the United Kingdom, and the United States. (Access to Google is [restricted](https://www.nytimes.com/2022/09/29/world/middleeast/iran-internet-censorship.html) in Iran.) The colorful scene, featuring animals playing instruments, was created by Iranian artist and Google Design Director Pendar Yousefi, who said the doodle draws inspiration from what he described as his “happy childhood memories of Nowruz.” Here’s what to know about Nowruz: ## **When is Nowruz?** Nowruz, which marks the first day of spring, is celebrated at the time—down to the second—of the [vernal equinox](https://www.usatoday.com/story/news/nation/2024/03/18/when-is-spring-equinox-2024/73017073007/), the point at which the sun is equally aligned over the Northern and Southern hemispheres, based on the earth’s rotation and tilt. When exactly Nowruz begins thus varies across countries, depending on time zones. This year, it [takes place](https://indianexpress.com/article/when-is/nowruz-2024-all-you-need-to-know-about-persian-new-year-9221765/) at 26 seconds past 6.36 a.m., March 20, in Tehran, Iran (11:06 p.m., March 19, EDT). In India, Nowruz is celebrated on two days, this year on March 20 and August 15, based on calculations according to two different calendars. The United Nations declared March 21, when the vernal equinox usually occurs, to be the [International Day of Nowruz](https://www.un.org/en/observances/international-nowruz-day) in a 2010 resolution. ## **What are its origins?** Exactly when Nowruz began as a festival is unclear, though many believe it to date back around 3,000 years ago, with roots in [Zoroastrianism](https://www.pbs.org/newshour/arts/ancient-but-small-in-number-zoroastrians-confront-depletion-of-their-faith#:~:text=Beliefs,words%20and%20do%20good%20deeds.), one of the world’s oldest monotheistic religions. Ancient texts suggest that Nowruz was [celebrated](https://www.middleeasteye.net/discover/what-nowruz-explained-persian-new-year-celebrated) in the ancient city of Persepolis, the ceremonial capital of the Achaemenid Empire which lasted from 550 to 330 BC. There are several legends surrounding the origins of Nowruz that spotlight a particular heroic figure. In one, Jamshid, a mythical Persian king, [soared into the skies](https://www.kingorama.com/blog/2023/3/13/nowruz-celebrating-the-persian-new-year#:~:text=King%20Jamshid%20and%20the%20Flying%20Chariot%20of%20Nowruz&text=Using%20the%20demons%20his%20father,voyage%20took%20him%20to%20Babel.) on a chariot on the first day of spring, bringing such a majestic sight to onlookers on the ground that they started commemorating the day of that ride. [Another version](https://www.middleeasteye.net/discover/what-nowruz-explained-persian-new-year-celebrated) says that Jamshid was commanded by a Zoroastrian deity to battle his twin brother, Ahriman, who represented darkness and death and had brought calamities. Jamshid defeated Ahriman—a triumph of good over evil—bringing prosperity to the place he ruled. ## **How is Nowruz celebrated today?** People typically spend weeks preparing for Nowruz, mostly by spring cleaning. During the festival, family visits and communal meals are common, along with gift exchanges. There are also ways of celebrating that differ by country. In [Afghanistan](https://www.cigionline.org/articles/nowruz-afghan-new-year/), people eat _haft mewa_, a dessert with syrup-soaked dried fruits, and play the national sport of _buzkashi_, which sees horse-riding players try to wrest control of a headless goat carcass. In Azerbaijan, where Nowruz was [once prohibited by the Soviet regime](https://azerbaijan.az/en/related-information/65#:~:text=Novruz%20was%20unofficially%20celebrated%20in,old%20traditions%20and%20celebrated%20Novruz.) and celebrated in secret, rituals are held on four Tuesdays—each involving a different element: water, fire, earth, and wind—before the official start of Nowruz, heralding the beginning of spring. In Iran, every celebrating family [puts together a _haft-seen_](https://www.vox.com/culture/2018/3/19/17138516/persian-new-year-nowruz-explained), a table of items with symbolic, auspicious meanings, which include dried fruit, apples, garlic, vinegar, and sprouts that can grow through the festival as a [sign of rebirth](https://education.asianart.org/resources/growing-sabze-a-symbol-of-rebirth/). The sprouts, or _Sabze_, are typically released into running water in nature on the last day of Nowruz. ## **How Nowruz is changing** Amid economic troubles and steep inflation, Nowruz celebrations in Iran in recent years have been [marked by greater austerity](https://www.france24.com/en/live-news/20240318-iranians-tighten-belts-for-persian-new-year-festivities). And as [political tensions persist](https://time.com/6234429/iran-protests-revolution-history/) between hardline authorities and liberal youth in Iran, annual public dances celebrating Nowruz have become a [symbol of defiance](https://www.ft.com/content/707e8d9a-4774-41cc-99c7-d075b763623b) in a country where women dancing with men is frowned upon by conservatives. Nowruz celebrants have also become increasingly concerned about climate change affecting the ancient festival, which is rooted in an appreciation and connection with nature. “Everywhere you look there are rising temperatures, lack of water, the depletion of natural species,” Persis Karim, director of the Center for Iranian Diaspora Studies at San Francisco State University, told the [BBC](https://www.bbc.com/travel/article/20240318-what-the-3500-year-old-holiday-of-nowruz-can-teach-us-in-2024) this month. “Nowruz is now in some ways under threat, and it could be linked to an understanding about the vulnerability of our planet and our participation in that vulnerability.” Despite, and even perhaps more importantly because of, the contemporary challenges the holiday faces, Nowruz has been increasingly recognized across the world. In 2009, Nowruz was [inscribed](https://www.un.org/en/observances/international-nowruz-dayhttps://www.un.org/en/observances/international-nowruz-day) on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. “At a time when violent extremism seeks to destroy diversity and freedoms,” then Director-General of UNESCO Irina Bokova [said](https://www.un.org/sustainabledevelopment/blog/2017/03/nowruz-a-reminder-that-heritage-helps-make-resilient-sustainable-societies-un-cultural-agency/) during Nowruz in 2017, “Nowruz is a reminder of the power of culture and heritage to build resilient and sustainable societies.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6958290/what-is-nowruz-persian-new-year-origins-celebrations-explainer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6958290/what-is-nowruz-persian-new-year-origins-celebrations-explainer/"},"headline":"What to Know About Nowruz, a 3,000-Year-Old Festival Celebrated by Millions Worldwide","datePublished":"2024-03-19T10:30:00.000Z","dateModified":"2026-02-24T17:19:16.039Z","description":"Here’s what to know about when, how, and by whom Nowruz, also known as Persian New Year, is celebrated—as well as how it began about 3,000 years ago.","url":"https://time.com/6958290/what-is-nowruz-persian-new-year-origins-celebrations-explainer/","keywords":["Holidays","overnight","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4a83076e2567fd92/698a54e9457a526a40d6a1b0/Nowruz-New-Year-Turkey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Koh Ewe","jobTitle":"Koh Ewe (Koyu) was a reporter for TIME based in Singapore.","url":"https://time.com/author/koh-ewe/"}],"articleSection":"History","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4a83076e2567fd92/698a54e9457a526a40d6a1b0/Nowruz-New-Year-Turkey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Newroz-Celebration-in-Istanbul","caption":"Newroz-Celebration-in-Istanbul","creditText":"Mert Can Bukulmez—Middle East Images/AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/history/","name":"History"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/holidays/","name":"Holidays"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6958290/what-is-nowruz-persian-new-year-origins-celebrations-explainer/","name":"What to Know About Nowruz, a 3,000-Year-Old Festival Celebrated by Millions Worldwide"}}]}] ```