--- title: The Real Reason Snoop Dogg Is Suing Walmart description: Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands, a cereal manufacturing company. canonical: https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/ author: Anna Gordon article:opinion: false article:content_tier: free article:published_time: 2024-02-08T14:52:58.000Z article:modified_time: 2026-08-04T07:42:53.067Z article:section: Entertainment og:title: Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal og:description: Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands. og:url: https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt84ada369e60590ba/698a485bd07533044fe6f428/GettyImages-1187739604.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: AFI FEST 2019 Presented By Audi – "Queen & Slim" Premiere – Red Carpet og:type: article twitter:card: summary_large_image twitter:title: Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal twitter:description: Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt84ada369e60590ba/698a485bd07533044fe6f428/GettyImages-1187739604.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: As Tech CEOs Are Grilled Over Child Safety Online, AI Is Complicating the Issue [Watch (HLS stream): As Tech CEOs Are Grilled Over Child Safety Online, AI Is Complicating the Issue](https://cdn.jwplayer.com/manifests/i7owfiCa.m3u8) (7:10)  _Published 2024-01-31. The CEOs of Meta, TikTok, X and other social media companies are testifying before the Senate Judiciary Committee about child exploitation on their platforms, as lawmakers, families and advocates are growing increasingly concerned about the effects of social media on young people’s lives. The hearing started with recorded testimonies from kids and parents who said they or their children were exploited on social media._ by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Feb 8, 2024 2:52 PM UTC  Rapper Snoop Dogg, pictured here in his home state California, is suing Walmart and a cereal manufacturing company along with his business partner, Master P. Rapper Snoop Dogg, pictured here in his home state California, is suing Walmart and a cereal manufacturing company along with his business partner, Master P. Emma McIntyre—Getty Images by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Feb 8, 2024 2:52 PM UTC Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands, a cereal manufacturing company. The rapper is accusing them of intentionally sabotaging his brand “Snoop Cereal,” [which was launched](https://www.huffingtonpost.co.uk/entry/snoop-dogg-launches-snoop-loopz-breakfast-cereal%5Fn%5F62fa8084e4b071ea95891407) in 2022\. When the cereal landed in Walmart last year, it was done so under the parent company Broadus Foods, which Master P said was the first ever black-owned cereal brand. “This has been going on for over 100 years, that we’ve been consumers and never owners, so we’re changing that game,” Master P told [Yahoo Finance Live](https://finance.yahoo.com/news/snoop-dogg-and-master-ps-new-breakfast-line-is-bigger-than-just-cereal-120157899.html). But since then, Snoop Dogg and Master P say that fans have been struggling to find the cereals on Walmart's shelves. Using anecdotal video evidence from fans, the pair are arguing that Walmart kept the cereal in stock rooms and away from store shelves in 20 different states.  Broadus Foods “At dozens of Walmarts all across America, everybody went and said, ‘Where is Snoop’s cereal?'” Benjamin Crump, the lawyer for the two rappers, said at a news conference on Wednesday. Crump also says that the contract signed by the musicians required Snoop Dogg and Master P to buy back any unsold cereal. “That shelf space in any supermarket is worth millions and is very, very limited,” said Eugen Radcliff, general counsel for Broadus Foods during the news conference. ### More From TIME “Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business. We were equally disappointed that consumer demand did not meet expectations,” a representative from Post Consumer Brands \[Post Foods\] told TIME via email. TIME has reached out to Walmart for comment. ## Transcript Discord has been used to groom abduct and abused children met his Instagram help connect and promote a network of pedophiles. Snapchat's disappearing messages have been co-opted by criminals who financially extort young victims. Tik-Tok has become a quote platform of choice for predators to access engage and grandchildren for abused and the prevalence of cesium ion X has grown as the company has guided his trust and safety work for us today. We'll hear from the CEOs of those companies. They are not only the tech companies has contributed this crisis. They are responsible for many of the dangers are children face online. Their design choices their failures to adequately invest in trust and safety their constant pursuit of Engagement and profit over basic safety of all put our kids and grandkids and risk. I hope we can have a substance of discussion today that drives improvements across the industry including legislation that delivers would parents say they want a clear system for age verification and control over what apps their kids are using. Three out of four parents want App Store age verification and 4251 parental approval of Whatever Whenever teams download apps we support this. Parents should have the final say on what apps are appropriate for their children and shouldn't have to upload their ID every time that's what app stores are for. We also support setting industry standards on age appropriate content in limiting signals for advertising to teens to age and location and not Behavior at the end of the day. We want everyone who uses our services to have safe and positive experiences parents. So you didn't take any action. You didn't take any action. You didn't fire anybody. You haven't compensated single pic of let me ask you this today. Have you apologized to the victim? Would you like to do so now? They're here you're on National Television. Would you like now to apologize to the victims who have been hard, but you're probably showing the pictures. Would you like to apologize for what you've done to these good people. I'm sorry for everything that you have gone through terrible. No one should have to go through the things that your family is has have suffered and this is why we invest so much and are going to continue doing industry-leading a 2 to make sure that no one has to go through the types of things that your families have had to suffer. Mr. Zuckerberg you and the company's before us. I know you don't mean it to be so but you have blood on your hands. You have a product. You have a product. Does killing people? When we had cigarettes killing people we did something about it. Maybe not enough you going to talk about guns. We have the ATF nothing here. There's not a damn thing. Anybody can do about it. You can't be sued. We want America to lead in this solution. X commence the senate for passing the report act and we support the shield act. It is time for a federal standard to criminalize the sharing of non-consensual intimate material. We need to raise the standards across the entire internet ecosystem, especially for those tech companies that are not here today and not stepping up. X supports to stop see Sam Act the kids online safety act should continue to progress and we will support the continuation to engage with it and ensure the protections of the freedom of speech. There are two additional areas that require everyone's attention. first as the daughter of a police officer law enforcement must have the critical resources to bring these bad offenders to Justice. second with artificial intelligence offenders tactics will continue to sophisticate and involve industry collaboration is imperative here. X believes that the freedom of speech and platform safety can and must coexist we agree that now is the time to act with urgency to protect teens are a critical part of a larger trust and safety work as we continue all voluntary and unprecedented efforts to build a safe and secure environment for us users and sharing platform remains free from outside manipulation and implementing safeguards content recommendation and moderation tools. 17 safe online requires a collaborative effort as well as collective action. We shared concern and commitment to protect young people online. We welcome the opportunity to work with you or legislation to achieve this goal. Our commitment is ongoing and unwavering because there is no Finish Line when it comes to protecting teens, even with our strict privacy settings content moderation efforts proactive detection and law enforcement collaboration bad things can still happen when people use online services. That's why we believe that people under the age of 13 or not ready to communicate on Snapchat. We strongly encourage parents to use the device level panel controls on iPhone and Android we use them in our own household and my wife's wife approves every app that are 13 year old downloads We recognize that improving Online safety requires all of us to work together. So we partner with nonprofits law enforcement and our check colleagues to stay ahead of the curve in protecting young people online. We want to be the platform that empowers our users to have better online experiences to build true connections genuine friendships and to have fun. Senators, I sincerely hope today is the beginning of an ongoing dialogue that resulted real improvements in Online safety allowing fake check to grow into the most profitable industry in the history of capitalism without fear of liability for unsafe practices that has to change over the past year. This committee has unanimously reported five bills, that would finally hold tech companies accountable for child sexual exploitation on their platforms. Unanimous take a look at the opposition in membership of the Senate Judiciary Committee and imagine if you will do anything we could agree on unanimously let this hearing be called action that we need to get kids online safety legislation to the President's Day. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/"},"headline":"Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal","datePublished":"2024-02-08T14:52:58.000Z","dateModified":"2026-08-04T07:42:53.067Z","description":"Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands, a cereal manufacturing company.","url":"https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/","keywords":["celebrities","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt84ada369e60590ba/698a485bd07533044fe6f428/GettyImages-1187739604.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Anna Gordon","jobTitle":"Gordon was a reporter for TIME, based in the London bureau.","url":"https://time.com/author/anna-gordon/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt84ada369e60590ba/698a485bd07533044fe6f428/GettyImages-1187739604.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"AFI FEST 2019 Presented By Audi – \"Queen & Slim\" Premiere – Red Carpet","caption":"AFI FEST 2019 Presented By Audi – \"Queen & Slim\" Premiere – Red Carpet","creditText":"Emma McIntyre—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/","name":"Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"As Tech CEOs Are Grilled Over Child Safety Online, AI Is Complicating the Issue","description":"The CEOs of Meta, TikTok, X and other social media companies are testifying before the Senate Judiciary Committee about child exploitation on their platforms, as lawmakers, families and advocates are growing increasingly concerned about the effects of social media on young people’s lives. 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