--- title: The Real Reason Snoop Dogg Is Suing Walmart description: Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands, a cereal manufacturing company. canonical: https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/ author: Anna Gordon article:opinion: false article:content_tier: free article:published_time: 2024-02-08T14:52:58.000Z article:modified_time: 2026-05-11T04:52:38.894Z article:section: Entertainment og:title: Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal og:description: Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands. og:url: https://time.com/6692740/snoop-dogg-suing-walmart-cereal-lawsuit/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt84ada369e60590ba/698a485bd07533044fe6f428/GettyImages-1187739604.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: AFI FEST 2019 Presented By Audi – "Queen & Slim" Premiere – Red Carpet og:type: article twitter:card: summary_large_image twitter:title: Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal twitter:description: Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt84ada369e60590ba/698a485bd07533044fe6f428/GettyImages-1187739604.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # Snoop Dogg Is Suing Walmart Over a Dispute Involving Cereal ## Video: As Tech CEOs Are Grilled Over Child Safety Online, AI Is Complicating the Issue [Watch (HLS stream): As Tech CEOs Are Grilled Over Child Safety Online, AI Is Complicating the Issue](https://cdn.jwplayer.com/manifests/i7owfiCa.m3u8) (7:10)  _Published 2024-01-31. The CEOs of Meta, TikTok, X and other social media companies are testifying before the Senate Judiciary Committee about child exploitation on their platforms, as lawmakers, families and advocates are growing increasingly concerned about the effects of social media on young people’s lives. The hearing started with recorded testimonies from kids and parents who said they or their children were exploited on social media._ by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Feb 8, 2024 2:52 PM UTC  Rapper Snoop Dogg, pictured here in his home state California, is suing Walmart and a cereal manufacturing company along with his business partner, Master P. Rapper Snoop Dogg, pictured here in his home state California, is suing Walmart and a cereal manufacturing company along with his business partner, Master P.Emma McIntyre—Getty Images by [Anna Gordon](https://time.com/author/anna-gordon/) ## Anna Gordon Gordon was a reporter for TIME, based in the London bureau. Feb 8, 2024 2:52 PM UTC Rapper Snoop Dogg, along with his business partner Master P, is suing Walmart and Post Consumer Brands, a cereal manufacturing company. The rapper is accusing them of intentionally sabotaging his brand “Snoop Cereal,” [which was launched](https://www.huffingtonpost.co.uk/entry/snoop-dogg-launches-snoop-loopz-breakfast-cereal%5Fn%5F62fa8084e4b071ea95891407) in 2022\. When the cereal landed in Walmart last year, it was done so under the parent company Broadus Foods, which Master P said was the first ever black-owned cereal brand. “This has been going on for over 100 years, that we’ve been consumers and never owners, so we’re changing that game,” Master P told [Yahoo Finance Live](https://finance.yahoo.com/news/snoop-dogg-and-master-ps-new-breakfast-line-is-bigger-than-just-cereal-120157899.html). But since then, Snoop Dogg and Master P say that fans have been struggling to find the cereals on Walmart's shelves. Using anecdotal video evidence from fans, the pair are arguing that Walmart kept the cereal in stock rooms and away from store shelves in 20 different states.  Broadus Foods “At dozens of Walmarts all across America, everybody went and said, ‘Where is Snoop’s cereal?'” Benjamin Crump, the lawyer for the two rappers, said at a news conference on Wednesday. Crump also says that the contract signed by the musicians required Snoop Dogg and Master P to buy back any unsold cereal. “That shelf space in any supermarket is worth millions and is very, very limited,” said Eugen Radcliff, general counsel for Broadus Foods during the news conference. ### More From TIME “Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business. We were equally disappointed that consumer demand did not meet expectations,” a representative from Post Consumer Brands \[Post Foods\] told TIME via email. 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