--- description: Twitter officially rolled out ads for mobile apps Thursday that include a button to take you to the app store. title: Twitter Rolls Out App Ads To Boost Sales image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [twitter](/tag/twitter/) ## twitter Update your preferences in [Account Settings](/account/preferences/) Close # New Twitter Ads Feature 'Download' Button  by [Noah Rayman](/author/noah-rayman/)  ## Noah Rayman Update your preferences in [Account Settings](/account/preferences/) Close Apr 17, 2014 3:09 PM CUT  by [Noah Rayman](/author/noah-rayman/)  ## Noah Rayman Update your preferences in [Account Settings](/account/preferences/) Close Apr 17, 2014 3:09 PM CUT Twitter [rolled out](http://recode.net/2014/04/17/twitter-takes-the-wraps-off-its-version-of-facebooks-giant-money-maker/ "undefined") a new form of ads Thursday that include a “download” button that takes users directly to an app’s download page. The ads, which had previously been reported to be in the works after Twitter acquired ad exchange MoPub, first began popping up for some users earlier this month. However, Twitter now says the ads will be introduced on a wider basis. Facebook — one of Twitter’s main competitors — earlier introduced a similar feature that’s been highly successful, Recode reports. Here’s what the new ads look like: > [](https://twitter.com/owenthomas/status/452071059517227009) \[[Re/code](http://recode.net/2014/04/17/twitter-takes-the-wraps-off-its-version-of-facebooks-giant-money-maker/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/66614/twitter-ads-apps/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/66614/twitter-ads-apps/"},"headline":"New Twitter Ads Feature 'Download' Button","datePublished":"2014-04-17T15:09:29.000Z","dateModified":"2026-02-21T07:21:37.547Z","description":"Twitter is taking a page from Facebook with ads for mobile apps that take users directly to the app store","url":"https://time.com/66614/twitter-ads-apps/","keywords":["twitter","Social Media","facebook","Android","App store","iOS"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Noah Rayman","jobTitle":null,"url":"https://time.com/author/noah-rayman/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/twitter/","name":"twitter"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/66614/twitter-ads-apps/","name":"New Twitter Ads Feature 'Download' Button"}}]}] ```