By Noah Rayman
Twitter rolled out a new form of ads Thursday that include a “download” button that takes users directly to an app’s download page.
The ads, which had previously been reported to be in the works after Twitter acquired ad exchange MoPub, first began popping up for some users earlier this month. However, Twitter now says the ads will be introduced on a wider basis.
Facebook — one of Twitter’s main competitors — earlier introduced a similar feature that’s been highly successful, Recode reports.
Here’s what the new ads look like:
[Re/code]
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- What It’s Like to Have Long COVID As a Kid
- 22 Essential Works of Indigenous Cinema
- Meet TIME's Newest Class of Next Generation Leaders
Write to Noah Rayman at noah.rayman@time.com