--- description: Target has stopped selling a children’s educational product after a TikTok video pointed out errors. title: Target Pulls Product After TikTok Video Points Out Errors image: https://static.time.com/v3/assets/bltea6093859af6183b/blted969a85cafcc6f8/698a44774ee2629a3631c301/GettyImages-1242556990.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [U.S.](/section/us/) ## U.S. Update your preferences in [Account Settings](/account/preferences/) Close * [Civil Rights](/tag/civil-rights/) ## Civil Rights Update your preferences in [Account Settings](/account/preferences/) Close # Target Pulls Item Highlighting Civil Rights Icons After TikTok Video Points Out Errors by [Mallory Moench](/author/mallory-moench/) ## Mallory Moench Update your preferences in [Account Settings](/account/preferences/) Close Moench was a reporter for TIME, based in the London bureau. Feb 3, 2024 2:01 PM CUT  Target has pulled a civil rights children's learning tool from its shelves after a U.S. history teacher on TikTok pointed out errors. Target has pulled a civil rights children's learning tool from its shelves after a U.S. history teacher on TikTok pointed out errors.ROBYN BECK—Getty Images by [Mallory Moench](/author/mallory-moench/) ## Mallory Moench Update your preferences in [Account Settings](/account/preferences/) Close Moench was a reporter for TIME, based in the London bureau. Feb 3, 2024 2:01 PM CUT Target has stopped selling a children’s educational product celebrating Civil Rights history after a [TikTok ](https://www.tiktok.com/@issatete/video/7329892395485564191 "undefined")video, which has so far been viewed over 960,000 times, pointed out that some historical leaders were mislabeled. In the TikTok posted earlier this week, U.S. history high school teacher Tierra Espy, who shares content under the handle @issatete, said she purchased the magnetic learning activity to give to her kids for Black History Month in the U.S. in February, but immediately noticed discrepancies. She pointed out the names of three Civil Rights icons—Carter G. Woodson, W.E.B. DuBois and Booker T. Washington—did not match cartoon depictions of their photos that she found online. “I don’t know who’s in charge of Target, but these need to be pulled off the shelves, like, immediately,” she said. “I get it, mistakes happen, but this needs to be corrected ASAP.” In an email on Saturday, Target told TIME: “We will no longer be selling this product in stores or online. We’ve also ensured the product's publisher is aware of the errors.” The front cover of the magnetic learning activity in the video bears the logo of [Bendon, a children’s publishing company](https://www.bendonpub.com/ "undefined"). In a [follow-up TikTok video](https://www.tiktok.com/@issatete/video/7330478572454284575 "undefined"), posted after reports Target had pulled the product, Espy said that as a U.S. history teacher, she had to call out the errors. "I wasn't going to let it slide for my 200 students or my two babies, who I'm responsible for teaching." TIME reached out to Target, the publisher, and Espy for comment. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6633318/target-pulls-civil-rights-product-errors-tiktok-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6633318/target-pulls-civil-rights-product-errors-tiktok-video/"},"headline":"Target Pulls Item Highlighting Civil Rights Icons After TikTok Video Points Out Errors","datePublished":"2024-02-03T14:01:02.000Z","dateModified":"2026-03-31T12:49:45.886Z","description":"Target has stopped selling a children’s educational product after a TikTok video pointed out errors.","url":"https://time.com/6633318/target-pulls-civil-rights-product-errors-tiktok-video/","keywords":["Civil Rights","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blted969a85cafcc6f8/698a44774ee2629a3631c301/GettyImages-1242556990.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Mallory Moench","jobTitle":"Moench was a reporter for TIME, based in the London bureau.","url":"https://time.com/author/mallory-moench/"}],"articleSection":"U.S.","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blted969a85cafcc6f8/698a44774ee2629a3631c301/GettyImages-1242556990.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-ECONOMY-RETAIL-INFLATION","caption":"US-ECONOMY-RETAIL-INFLATION","creditText":"ROBYN BECK—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/civil-rights/","name":"Civil Rights"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6633318/target-pulls-civil-rights-product-errors-tiktok-video/","name":"Target Pulls Item Highlighting Civil Rights Icons After TikTok Video Points Out Errors"}}]}] ```