--- title: Photos of the Kansas City Chiefs in First Super Bowl description: LIFE photographer Bill Ray had behind-the-scenes access to the Kansas City Chiefs in 1967, in what was later renamed Super Bowl I. canonical: https://time.com/6590667/first-super-bowl-chiefs-photos/ author: Sean Gregory article:opinion: false article:content_tier: free article:published_time: 2024-02-05T12:30:00.000Z article:modified_time: 2026-04-13T09:01:40.090Z article:section: Sports og:title: A Look Back at the Kansas City Chiefs in Super Bowl I og:description: The starting quarterback was smoking cigarettes og:url: https://time.com/6590667/first-super-bowl-chiefs-photos/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf96ffdc118728bd3/698a4479457a52b8bfd6860f/kansas-city-chiefs-first-super-bowl-social.jpg?branch=production og:image:width: 2400 og:image:height: 1350 og:image:alt: kansas-city-chiefs-first-super-bowl-social og:type: article twitter:card: summary_large_image twitter:title: A Look Back at the Kansas City Chiefs in Super Bowl I twitter:description: The starting quarterback was smoking cigarettes twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf96ffdc118728bd3/698a4479457a52b8bfd6860f/kansas-city-chiefs-first-super-bowl-social.jpg?branch=production --- # Soda and Cigarettes: Behind-the-Scenes Photos of the Kansas City Chiefs in Super Bowl I > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Taylor Swift Greets Super Bowl-Bound Travis Kelce With Kiss After Chiefs Win [Watch (HLS stream): Taylor Swift Greets Super Bowl-Bound Travis Kelce With Kiss After Chiefs Win](https://cdn.jwplayer.com/manifests/Is9pQRdK.m3u8) (0:32)  _Published 2024-01-29. The Chiefs, who are the reigning Super Bowl champions and won the matchup against the 49ers four years ago, are led by generational quarterback Patrick Mahomes and tight end Travis Kelce, who has lit up both the fields and the tabloids this year thanks to his emphatic performances as well as attention-grabbing relationship with singer and TIME Person of the Year Taylor Swift._ Feb 5, 2024 12:30 PM UTC  Kansas City Chief players during the First AFL-NFL World Championship Game (later renamed Super Bowl I) against the Green Bay Packers in Los Angeles on Jan. 15, 1967. Kansas City Chief players during the First AFL-NFL World Championship Game (later renamed Super Bowl I) against the Green Bay Packers in Los Angeles on Jan. 15, 1967.Bill Ray—The LIFE Picture Collection/Shutterstock  by [Sean Gregory](https://time.com/author/sean-gregory/)  ## Sean Gregory Senior Correspondent Feb 5, 2024 12:30 PM UTC As the Kansas City Chiefs gather in their locker room to take on the San Francisco 49ers in Super Bowl LXIII on Feb. 11 in Las Vegas, [Patrick Mahomes](https://time.com/collection/100-most-influential-people-2023/6269897/patrick-mahomes-ii/) won't be smoking any cigarettes. At halftime, you're unlikely to spot [Travis Kelce](https://time.com/6253873/donna-kelce-super-bowl-interview/) guzzling Fresca. Sports nutrition habits have changed considerably since Super Bowl I, played on Jan. 15, 1967, in Los Angeles. On that day, LIFE photographer [Bill Ray](https://www.life.com/photographer/bill-ray/)—who during his tenure at the magazine photographed the [Vietnam War](https://www.art.com/products/p55389732637-sa-i3157381/bill-ray-the-fleet-lashes-out-bill-ray-of-uss-oklahoma-shelling-the-viet-cong-off-vietnam-august-6-1965.htm), [Private Elvis Presley ](https://nypost.com/2020/01/18/life-magazine-photographer-bill-rays-most-iconic-pictures-and-raunchy-steve-mcqueen-confession/)shipping off to a military tour of duty, Marilyn Monroe[ singing ](https://www.christies.com/en/lot/lot-5165077)"Happy Birthday, Mr. President" to John F. Kennedy, and other iconic celebrities and moments—got behind-the-scenes access to the Kansas City Chiefs, who were taking on the Green Bay Packers in what was then called the AFL-NFL World Championship Game. (A few years later, it was renamed Super Bowl I.) The Chiefs locker room was stuffed with soda. The starting quarterback was indeed smoking. Players and coaches were weary and dejected after Green Bay trounced KC, 35-10, in a contest seen by more than 50 million combined viewers on CBS and NBC, which both broadcast the game. Super Sunday hooked America from the start. Below is sampling of the photos Ray captured that day. It would be easy to attribute the lopsided score to the bad habits of the Chiefs players. Except that Green Bay's Max McGee, the wide receiver who caught seven passes for 138 yards and two touchdowns and appeared on the [cover of _Sports Illustrated_](https://sicovers.com/featured/green-bay-packers-max-mcgee-super-bowl-i-january-23-1967-sports-illustrated-cover.html?product=acrylic-print&googleShopping=true&completeProductSku=artworkid%5B30110452%5D-productid%5Bacrylicprint%5D-imagewidth%5B10.5%5D-imageheight%5B14%5D-finishid%5Bhangingwire%5D&gad%5Fsource=1&gclid=Cj0KCQiAn-2tBhDVARIsAGmStVlBD681me2s8fZJgle8zTbfBxgkyRNF7lyIcQEnLrqnvUib6U9H-bcaAn8MEALw%5FwcB), played the game [hungover,](https://www.si.com/nfl/2015/12/28/max-mcgee-green-bay-packers-super-bowl-i) after returning to this hotel room at[ 6:30 a.m.](https://www.nfl.com/100/originals/100-greatest/characters-63) that morning.  In the locker room, Chiefs players are massaged and stretched before the game at the Los Angeles Memorial Coliseum.Bill Ray—The LIFE Picture Collection/Shutterstock  Chiefs linebacker E. J. Holub drinks from a ladle on the sidelines.Bill Ray—The LIFE Picture Collection/Shutterstock ### More From TIME  Quarterback Len Dawson smokes a cigarette in the locker room.Bill Ray—The LIFE Picture Collection/Shutterstock  A quiet moment in the locker room during Super Bowl I.Bill Ray—The LIFE Picture Collection/Shutterstock  A record player during the game.Bill Ray—The LIFE Picture Collection/Shutterstock  Defensive end Jerry Mays drinks a soda during halftime.Bill Ray—The LIFE Picture Collection/Shutterstock  A football fan uses a broom on the roof of his house to try to improve reception in Los Angeles. The league's governing body required the game to blacked out in the local market, so residents attempted to access the broadcast from other cities.Bill Ray—The LIFE Picture Collection/Shutterstock  An unhappy moment behind the scenes after the Chiefs lost to the Green Bay Packers.Bill Ray—The LIFE Picture Collection/Shutterstock  The Packers' Herb Adderley and Kansas City's tight end Fred Arbanas head to the lockers after Green Bay's 35-10 victory.Bill Ray—The LIFE Picture Collection/Shutterstock ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6590667/first-super-bowl-chiefs-photos/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6590667/first-super-bowl-chiefs-photos/"},"headline":"Soda and Cigarettes: Behind-the-Scenes Photos of the Kansas City Chiefs in Super Bowl I","datePublished":"2024-02-05T12:30:00.000Z","dateModified":"2026-04-13T09:01:40.090Z","description":"LIFE photographer Bill Ray had behind-the-scenes access to the Kansas City Chiefs in 1967","url":"https://time.com/6590667/first-super-bowl-chiefs-photos/","keywords":["Super Bowl topic","photography","LightBox"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf96ffdc118728bd3/698a4479457a52b8bfd6860f/kansas-city-chiefs-first-super-bowl-social.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sean Gregory","jobTitle":"Senior Correspondent","url":"https://time.com/author/sean-gregory/"}],"articleSection":"Sports","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf96ffdc118728bd3/698a4479457a52b8bfd6860f/kansas-city-chiefs-first-super-bowl-social.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"kansas-city-chiefs-first-super-bowl-social","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/sports/","name":"Sports"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/super-bowl/","name":"Super Bowl topic"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6590667/first-super-bowl-chiefs-photos/","name":"Soda and Cigarettes: Behind-the-Scenes Photos of the Kansas City Chiefs in Super Bowl I"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Taylor Swift Greets Super Bowl-Bound Travis Kelce With Kiss After Chiefs Win","description":"The Chiefs, who are the reigning Super Bowl champions and won the matchup against the 49ers four years ago, are led by generational quarterback Patrick Mahomes and tight end Travis Kelce, who has lit up both the fields and the tabloids this year thanks to his emphatic performances as well as attention-grabbing relationship with singer and TIME Person of the Year Taylor Swift.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Is9pQRdK/poster.jpg?width=720","uploadDate":"2024-01-29T18:58:15.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Is9pQRdK.m3u8","embedUrl":"https://time.com/6590667/first-super-bowl-chiefs-photos/","duration":"PT32S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/6590667/first-super-bowl-chiefs-photos/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```