--- title: Sports Illustrated Layoffs: Inside Look From Former Staffer description: For the first time since 1954, fans of sports or journalism, or both, must ask: Who are we without SI? writes John Walters. canonical: https://time.com/6564759/sports-illustrated-layoffs-demise-retrospective/ author: John Walters article:opinion: true article:content_tier: free article:published_time: 2024-01-20T19:45:14.000Z article:modified_time: 2026-02-24T16:59:31.201Z article:section: Ideas og:title: 'Sports Illustrated' at the Bottom of the Ninth og:description: Fans of sports or journalism, or both, must ask: Who are we without SI? writes John Walters. og:url: https://time.com/6564759/sports-illustrated-layoffs-demise-retrospective/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0ddd1ae257159d3e/698a440ae6e84aad622b0e36/GettyImages-166845061.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Reading SI In Manhattan og:type: article twitter:card: summary_large_image twitter:title: 'Sports Illustrated' at the Bottom of the Ninth twitter:description: Fans of sports or journalism, or both, must ask: Who are we without SI? writes John Walters. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0ddd1ae257159d3e/698a440ae6e84aad622b0e36/GettyImages-166845061.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # _Sports Illustrated_ at the Bottom of the Ninth > Sponsored content. 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It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. by [John Walters](https://time.com/author/john-walters/) ## John Walters Jan 20, 2024 7:45 PM UTC  Following the news that Sports Illustrated is being gutted, it's time to reflect on the significance of the magazine. Pictured here, people look through the premiere issue of SI in Manhattan, New York, on August 16, 1954. Following the news that Sports Illustrated is being gutted, it's time to reflect on the significance of the magazine. Pictured here, people look through the premiere issue of SI in Manhattan, New York, on August 16, 1954. Susan Wood—Getty Images by [John Walters](https://time.com/author/john-walters/) ## John Walters Jan 20, 2024 7:45 PM UTC I was dressing for a friend’s wedding, unknowingly headed toward my own divorce. It was a Saturday morning in June of 2001\. I was knotting my tie as I readied to attend the wedding of a _Sports Illustrated_ colleague, Steve Cannella, in Mystic, Conn. Dozens of co-workers and friends, a mostly overlapping Venn diagram, would attend the service, just another in a series of events, formal and informal, in which we frequently convened to celebrate our camaraderie and good fortune. We merry men… At precisely 10 a.m., the phone (not yet subordinated as a “landline”) rang. The caller was Bill Colson, _SI_’s managing editor. With brevity and empathy, he informed me that I was [being laid off](https://time.com/charter/6239055/questions-to-ask-after-layoffs/). And sheepishly added: “Enjoy the wedding.” Fast-forward to this Friday morning, news broke that _SI_ was being gutted—some employees immediately laid off, the rest in 90 days—in effect pulling the plug on a journalistic enterprise six months shy of its 70th birthday. The current staff, including Cannella, who has risen to occupy the Editor-in-Chief role, now finds itself in toto in the same position I did that day. As so many former _SI_ staffers have. Unemployed, sure. But also adrift. The victims of identity theft. For anyone who spent a significant number of years at the magazine, particularly their formative ones, it is only natural to ask: Who am I without _SI_? Today, however, for the first time since 1954, fans of [sports](https://time.com/section/sports/) or journalism, or both, must ask: Who are _we_ without _SI_? Certainly, sports in America pre-dated the magazine’s launch on Aug. 16, 1954\. The [1869 Cincinnati Red Stockings](https://content.time.com/time/subscriber/article/0,33009,936692-1,00.html) finished 57-0 (still the only undefeated team in the history of professional baseball) and never even merited a commemorative issue. However, as sports metastasized over the past seven decades from a popular diversion to a ceaseless intrusion upon American life—this past Christmas Day saw an unholy amount of both [NBA](https://time.com/tag/nba/) and [NFL](https://time.com/tag/nfl/) action—_SI_’s self-appointed mandate was to both talk about the passion and be a critical but objective observer. To chronicle, but also to be a conscience. For almost all of us who appeared on the masthead, our umbilical connection to _Sports Illustrated_ began years before our official start date. Subscribing to the magazine as kids. Expecting your copy to appear in the mail on Friday; being thrilled if it arrived early on Thursday; giving the mailman a withering look if it showed up, dog-eared, on Saturday. Adding the latest issue to your collection, alternating the placement every 10 or so weeks, so that your stack did not tip over. Cutting out favorite covers and photos, taping them to your closet door. (One college friend of mine brought his entire _SI_\-generated Rickey Henderson collage along with him to the dorms.) Guffawing over particularly clever lines, such as this one from a story about Olympic track and field judges: “These are the souls that time men’s tries.” We knew, you see. We knew that _SI_ was smarter and better and more dedicated to its chosen avenue of interest than any other magazine on the then-overstuffed rack. We knew that to hear someone parrot “The Swimsuit Issue!” when hearing the initials “_SI_” meant they had probably never read one of its stories. A dead giveaway, like a purported seasoned traveler hearing “New York” and excitedly cooing “Times Square!” Then, suddenly, to be part of the staff? To be 23 years old and have your boss, Jane “Bambi” Wulf, enter your office and say, “You’re checking \[Rick\] Reilly’s ‘Point After’ this week. Give him a phone call.” Me speaking to Rick Reilly?! Is this heaven, Ray? No, it was the 18th floor of the Time & Life Building. (Back then, _Sports Illustrated_ was a sister company of TIME, both titles sitting under the media corporation Time Inc., founded by Henry Luce and Briton Hadden, former TIME editors.) Once the thrill of actually making the team had worn off, after the physical relief of surviving a probationary period and being added to the masthead had passed, the next summit was earning a coveted byline. Before the advent of the internet, pages in _Sports Illustrated_ were like affordable apartments in Manhattan: too few, with far too many folks vying for them. We young reporters were acutely, and painfully, aware of both sides of that analogy. The gatekeeper for young reporters in those salad days of the late eighties and early nineties was an editor named Myra Gelband. It was she who oversaw the “advance text” portion of the mag, stories that mostly ran only in subscriber issues (versus newsstand), and only then for subscribers in affluent zip codes. A reporter’s best chance for a story to run was in advance text, so… There I go, trailing off. Suddenly I feel like Sam Elliott at the end of [_The Big Lebowski._](https://time.com/3928367/lebowski-fest-review/) The encomia—as well as the post-mortems and finger-pointing and loads and loads of loving memories—have already begun in earnest. And while not the entire _SI_ staff was laid off on Friday—the magazine is only, as Miracle Max would say, “mostly dead”—it sure does feel as if its writers and producers (“editors” is so last millennium, apparently) are taking their last at-bats in the ninth inning trailing by 12 runs. We’ve watched that slaughter unfold in real time, on social media and in headlines: from Time Inc.’s sale of _SI_ in 2018 to the Meredith Corporation (with attendant layoffs), then to Authentic Brands Group (more layoffs), then a licensing agreement and wave after wave of downsizing and [public humiliation](https://www.nytimes.com/2023/11/28/business/sports-illustrated-artifical-intelligence.html) and, the latest, what seems to be a big game of [contract chicken](https://twitter.com/benjstrauss/status/1748474831291535706?ref%5Fsrc=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet), with the last handful of _SI_ employees stuck in the middle. Earlier this week, I was speaking to one of my favorite people, former _SI_ senior writer Austin Murphy, about the coming demise of our beloved workplace. It was Austin, by the way, who had phoned me a few days after I was laid off in 2001 and, in his inimitably wry way said, simply: “John? Austin. Better you than me.” Anyway, we were speaking, and Austin said that _SI_’s end days reminded him of a line from _The Sun Also Rises_. (How many current sportswriters quote Ernest Hemingway off the cuff?) “Someone asked one of the characters—I can’t remember whom (Mike)—how he went bankrupt,” Austin said. “He answered, ‘Two ways. Gradually, and then suddenly.’” The same can be said for _Sports Illustrated._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/6564759/sports-illustrated-layoffs-demise-retrospective/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6564759/sports-illustrated-layoffs-demise-retrospective/"},"headline":"Sports Illustrated at the Bottom of the Ninth","datePublished":"2024-01-20T19:45:14.000Z","dateModified":"2026-02-24T16:59:31.201Z","description":"For the first time since 1954, fans of sports or journalism, or both, must ask: Who are we without SI? writes John Walters.","url":"https://time.com/6564759/sports-illustrated-layoffs-demise-retrospective/","keywords":["Media","News Desk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0ddd1ae257159d3e/698a440ae6e84aad622b0e36/GettyImages-166845061.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"John Walters","jobTitle":null,"url":"https://time.com/author/john-walters/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0ddd1ae257159d3e/698a440ae6e84aad622b0e36/GettyImages-166845061.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Reading SI In Manhattan","caption":"Reading SI In Manhattan","creditText":"Susan Wood—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/media/","name":"Media"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6564759/sports-illustrated-layoffs-demise-retrospective/","name":"Sports Illustrated at the Bottom of the Ninth"}}]}] ```