--- title: The Message COP28 Just Sent the Business World description: Now that COP28 has wrapped, it’s useful to ask: what is the market signal that emerged in Dubai? canonical: https://time.com/6548067/cop28-message-to-the-business-world/ author: Justin Worland article:opinion: false article:content_tier: free article:published_time: 2023-12-15T16:42:59.000Z article:modified_time: 2026-02-24T16:51:17.663Z article:section: Climate og:title: The Message COP28 Just Sent the Business World og:description: Now that COP28 has wrapped, it’s useful to ask: what is the market signal that emerged in Dubai? og:url: https://time.com/6548067/cop28-message-to-the-business-world/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7603f2a92e04aa30/698a4349b3fce34bb30cb203/cop28-climate-conference-dubai-market-signal-business.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Dubai Prepares For COP28 UNFCCC Climate Conference og:type: article twitter:card: summary_large_image twitter:title: The Message COP28 Just Sent the Business World twitter:description: Now that COP28 has wrapped, it’s useful to ask: what is the market signal that emerged in Dubai? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7603f2a92e04aa30/698a4349b3fce34bb30cb203/cop28-climate-conference-dubai-market-signal-business.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # The Message COP28 Just Sent the Business World > Sponsored content. 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Future Proof is TIME's weekly climate and energy newsletter, written by senior correspondent Justin Worland. It connects the energy transition to the decisions reshaping business, technology, policy and markets. #### Where can I follow the energy transition as a business story? Future Proof covers climate and energy as an economic and business story rather than only an environmental one. It publishes every Friday and is free at time.com/newsletters. #### Who writes Future Proof? Justin Worland, a senior correspondent at TIME and an award-winning climate journalist, writes Future Proof. #### Is Future Proof free? Yes. Future Proof is free at time.com/newsletters.  by [Justin Worland / Dubai](https://time.com/author/justin-worland/)  ## Justin Worland / Dubai Senior Correspondent Dec 15, 2023 4:42 PM UTC  Men wearing thawbs walk past a billboard promoting the transition to renewable energies at the UNFCCC COP28 Climate Conference in Dubai, United Arab Emirates. Men wearing thawbs walk past a billboard promoting the transition to renewable energies at the UNFCCC COP28 Climate Conference in Dubai, United Arab Emirates. Sean Gallup—Getty Images  by [Justin Worland / Dubai](https://time.com/author/justin-worland/)  ## Justin Worland / Dubai Senior Correspondent Dec 15, 2023 4:42 PM UTC (_To get this story in your inbox, subscribe to the TIME CO2 Leadership Report newsletter_ [_here_](https://www.time.com/co2-newsletter)_._) Just as COP28 began two weeks ago, I [wrote](https://time.com/6341220/cop28-what-business-leaders-are-watching-for/) that one reason U.N. climate conferences matter is because of the signal they send to the private sector. In eight years, “Paris aligned” has become the shorthand for businesses that say they’re decarbonizing in accordance with the Paris Agreement. Now that COP28 has [wrapped](https://time.com/6455646/was-cop28-a-success-or-flop/), it’s useful to ask: what is the market signal that emerged in Dubai? The text of the COP28 deal—known as the U.A.E. Consensus—calls on countries to transition from fossil fuels and to scale up renewable energy rapidly. A debate has already emerged on how much that deal matters. [Sultan Al Jaber](https://time.com/6335225/sultan-al-jaber-cop28-interview/), this year’s COP president, delivered a triumphant address proclaiming that the talks had “set the world in the right direction.” Meanwhile, many civil society groups and vulnerable countries have decried it as toothless. “A litany of loopholes,” Anne Rasmussen, Samoa’s top negotiator, declared on behalf of small island states minutes after it was gavelled in. It is true that the voluntary deal doesn’t commit countries to much of anything. Oil and gas companies surely won’t suddenly see the light and pull back on drilling in response to it. And financial institutions won’t reduce interest rates out of nowhere for solar projects in emerging economies. And yet the fact that negotiators reached a deal at all offers an important, positive market signal. COP28 occurred amid significant headwinds. Two major wars are raging, dividing the countries represented in Dubai. The political case for climate policy has grown more complicated in developed economies, where inflationary pressures have made citizens skeptical of anything that might raise costs. And many low- and middle-income countries face extreme economic turmoil, which could be aided with a lift from rich countries that have thus far been reluctant. With all these headwinds, there was no guarantee that negotiators could reach an agreement at all, and yet they did. It’s an indicator that climate change remains a priority, to the officials who gathered in Dubai and the constituencies watching back at home. And it’s a signal that countries will continue to collaborate on climate change amid other challenges. For those worried that the energy transition has stalled, the deal offers a powerful rejoinder that at the very least political forces remain supportive. Indeed, a Dec. 13 research [note](https://www.ubs.com/global/en/wealth-management/who-we-serve/marketnews/article.1605792.html#:~:text=So%2C%20with%20a%20COP28%20deal,based%20on%20our%20quantitative%20screening.) from investment bank UBS suggested that the deal would drive “recovery in investor confidence around many climate- and emissions-related investment themes.” But the final deal is not the only way to assess the conference. Throughout the course of the summit, executives from across sectors roamed the gargantuan conference center and met across hotel ballrooms and side events in Dubai. As I’ve [previously written](https://time.com/6344322/the-role-of-business-at-cop28/), these private sector officials traveled to Dubai for a variety of reasons, but one thing their presence underscored to me is that companies and financiers have woken up to the enormous economic opportunity presented by efforts to tackle climate change. In the background, companies did deals and announced new programs with significant capital at play. To paraphrase what one executive told me at a reception: business came to COP28 because that’s where the action is. 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