--- description: It's not as digital as you think. title: The 3D Bears on Stairs Animated GIF Has a Secret image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # This Animated GIF of a 3D Bear Has a Secret by [Harry McCracken](/author/harry-mccracken/) ## Harry McCracken Update your preferences in [Account Settings](/account/preferences/) Close Apr 15, 2014 9:00 PM CUT by [Harry McCracken](/author/harry-mccracken/) ## Harry McCracken Update your preferences in [Account Settings](/account/preferences/) Close Apr 15, 2014 9:00 PM CUT I’ve become obsessed with the below animated GIF, which I [discovered over at Amid Amidi’s Cartoon Brew](http://www.cartoonbrew.com/tech/this-bear-animation-is-not-computer-animated-98548.html "undefined"). Stare at it, and you might be obsessed, too, at least for 30 seconds or so.  Blue Zoo It looks like something I might have seen as part of a 3D animation demonstration by a computer scientist when I attended the SIGGRAPH conference back in 1989\. But here’s the remarkable thing: It isn’t computer animation. That bear may be made out of polygons, but he isn’t made out of bits. He’s a physical object–or, more precisely, 50 of them. Two London-based companies, [DBLG](http://dblg.co.uk/ "undefined") and [Blue Zoo](http://www.blue-zoo.co.uk/ "undefined"), created the animation, Bears on Stairs, which did begin with a computer-designed ursine protagonist. But rather than just rendering a bunch of frames, the companies printed out the sequence as 50 models. Then they photographed them as a stop-motion sequence, using the same basic technique studios such as [Rankin/Bass](http://en.wikipedia.org/wiki/Rankin/Bass%5FProductions "undefined") used long before computers had anything to do with animation. Here’s a behind-the-scenes video: As Amid points out, the idea of using 3D printing to meld computer and stop-motion animation isn’t new. Laika (the studio behind _Coraline_ and the upcoming _Boxtrolls_) is already doing it. But normally, the goal is for it all to be so seamless that the viewer doesn’t know or care that computers were used. What’s clever about “Bears on Stairs” is that it evocatively flaunts its use of computers–so much so that almost anybody would assume that it was a purely digital production. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/63981/this-animated-gif-of-a-3d-bear-has-a-secret/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/63981/this-animated-gif-of-a-3d-bear-has-a-secret/"},"headline":"This Animated GIF of a 3D Bear Has a Secret","datePublished":"2014-04-15T21:00:33.000Z","dateModified":"2026-05-11T04:45:55.292Z","description":"Spoiler: He's not as digital as he looks","url":"https://time.com/63981/this-animated-gif-of-a-3d-bear-has-a-secret/","keywords":["Tech","Technologizer","Innovation"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Harry McCracken","jobTitle":null,"url":"https://time.com/author/harry-mccracken/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/63981/this-animated-gif-of-a-3d-bear-has-a-secret/","name":"This Animated GIF of a 3D Bear Has a Secret"}}]}] ```