--- title: How the Pandemic Prepared Us to Wear Masks for Wildfires description: The U.S. public got used to masking during the COVID-19 pandemic, preparing us for health threats like wildfires. canonical: https://time.com/6286112/wildfire-smoke-mask-pandemic/ author: Jamie Ducharme article:opinion: false article:content_tier: free article:published_time: 2023-06-09T15:33:15.000Z article:modified_time: 2026-02-24T16:00:13.676Z article:section: Health og:title: The Pandemic Made Masks an Essential Household Item—Just in Time for Wildfire Smoke og:description: We at least had one tool at the ready. og:url: https://time.com/6286112/wildfire-smoke-mask-pandemic/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd62714aff1224583/698a3dae47ca387a113bad87/masking-wildfires.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3803 og:image:height: 2139 og:image:alt: Smoke From Canadian Wildfires Blankets US Cities og:type: article twitter:card: summary_large_image twitter:title: The Pandemic Made Masks an Essential Household Item—Just in Time for Wildfire Smoke twitter:description: We at least had one tool at the ready. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd62714aff1224583/698a3dae47ca387a113bad87/masking-wildfires.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Pandemic Made Masks Essential Household Items—Just in Time for Wildfire Smoke > Sponsored content. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's daily health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free daily newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators.  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Jun 9, 2023 3:33 PM UTC  A pedestrian wears a face mask as smoke from Canadian wildfires blankets Philadelphia on June 8, 2023. A pedestrian wears a face mask as smoke from Canadian wildfires blankets Philadelphia on June 8, 2023. Hannah Beier/Bloomberg— Getty Images  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Jun 9, 2023 3:33 PM UTC It looked like 2020 on the streets of New York City this week, as many residents unearthed their pandemic [masks to protect](https://time.com/6285633/wildfire-smoke-n95-mask-air-quality/) against air that smelled, tasted, and looked smoky [due to raging wildfires in Canada](https://time.com/6285707/how-wildfire-smoke-travels/). Masking during periods of poor air quality is not a new concept, even in the U.S—but it used to be a novelty when it happened. “Everyone is staying indoors and the people who are outside are wearing masks of one kind or another. It’s totally weird to see. This is a creepy feeling,” a spokesperson from San Francisco General Hospital [told NBC News](https://www.nbcnews.com/news/us-news/fallout-camp-fire-air-quality-bay-area-dangerous-levels-n937196) when the 2018 Camp Fire compromised air quality there. What felt different this time around was how quickly and seamlessly many people reached for their face coverings—a sign that three years of pandemic living have left a mark on the American public, turning masks from something very few people have on hand to a household necessity. Dr. Thomas Dailey, a pulmonary and critical-care specialist at Kaiser Permanente in California, says that even prior to the pandemic, he routinely recommended that California residents wear N95 respirators during wildfires. But “people were not used to having masks at home,” Dailey says, and stores often sold out of their limited supplies due to panic buying. Now—as has been the [case in other countries since long before the pandemic](https://time.com/5799964/coronavirus-face-mask-asia-us/)—even people who don’t mask every day probably have some in inventory, and they’re far easier to buy in stores. “People already have their masks. They know how to use it, they’re used to it, they’ve heard people \[explain\] the [difference between a surgical mask and an N95 mask](https://time.com/6139169/n95-best-mask-omicron-covid-19/),” Dailey says. “There’s greater familiarity and less reluctance to put them on.” Contrast that with the early days of the pandemic, when medical masks were so infrequently used by the U.S. public that many people had to fashion their own using T-shirts, bandanas, or scraps of fabric. Masking quickly became habitual, though: by June 2020, around two-thirds of U.S. adults [said they always or usually wore a mask in stores](https://www.pewresearch.org/short-reads/2020/06/23/most-americans-say-they-regularly-wore-a-mask-in-stores-in-the-past-month-fewer-see-others-doing-it/). Masking has dropped off significantly since then. As of January, less than half of U.S. adults said they had worn a mask over the prior three months, according to Harris Poll data commissioned by TIME. But “you don’t unlearn habitual behaviors,” said Kathleen Hall Jamieson, who researches the U.S. public’s scientific knowledge at the Annenberg Public Policy Center of the University of Pennsylvania, in a [May 2023 interview](https://time.com/6279542/pandemic-new-normal-disease/) with TIME. Jamieson predicted that the muscle memory of masking would come back quickly in the face of a comparably serious health threat. She seems to have been right: Rite Aid reported a nearly 1,500% spike in mask sales in New York, New Jersey, Pennsylvania, and Connecticut this week, [according to _Bloomberg_](https://www.bloomberg.com/news/articles/2023-06-09/rain-to-bring-relief-sunday-nyc-improves-smoky-air-latest?srnd=green#xj4y7vzkg). Still, there’s a key difference between a wildfire threat and a viral one. “With a wildfire you can see the hazard. You can see it, you can smell it, you can taste it,” says Raina MacIntyre, a professor at Australia’s University of New South Wales who has researched [mask use during Australian wildfires](https://www.atsjournals.org/doi/10.1164/rccm.202012-4471LE?url%5Fver=Z39.88-2003&rfr%5Fid=ori:rid:crossref.org&rfr%5Fdat=cr%5Fpub%20%200pubmed). “That’s not the case with a virus.” Mask use dropped off significantly as people grew tired of taking COVID-19 precautions, and even this past winter’s [surge in respiratory viruses](https://time.com/6264539/respiratory-virus-not-covid-spring-2023/) wasn’t enough to get some people to cover up. The question is [whether people will keep reaching for their mask](https://time.com/5952051/masks-after-pandemic-ends/) when confronted with invisible health threats, like viruses, in the future. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6286112/wildfire-smoke-mask-pandemic/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6286112/wildfire-smoke-mask-pandemic/"},"headline":"The Pandemic Made Masks Essential Household Items—Just in Time for Wildfire Smoke","datePublished":"2023-06-09T15:33:15.000Z","dateModified":"2026-02-24T16:00:13.676Z","description":"We at least had one tool at the ready.","url":"https://time.com/6286112/wildfire-smoke-mask-pandemic/","keywords":["COVID-19","healthscienceclimate"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd62714aff1224583/698a3dae47ca387a113bad87/masking-wildfires.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jamie Ducharme","jobTitle":"Ducharme is a contributor to TIME.","url":"https://time.com/author/jamie-ducharme/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd62714aff1224583/698a3dae47ca387a113bad87/masking-wildfires.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Smoke From Canadian Wildfires Blankets US Cities","caption":"Smoke From Canadian Wildfires Blankets US Cities","creditText":"Hannah Beier/Bloomberg— Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/covid-19/","name":"COVID-19"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/6286112/wildfire-smoke-mask-pandemic/","name":"The Pandemic Made Masks Essential Household Items—Just in Time for Wildfire Smoke"}}]}] ```