--- title: Trump Wants His Facebook Ban Lifted. What That Could Mean description: Regaining access to Facebook could be a boon for Trump's campaign, experts say—though not in the way some voters might expect canonical: https://time.com/6249050/trump-facebook-ban-future-2024-election/ author: Julia Zorthian article:opinion: false article:content_tier: free article:published_time: 2023-01-21T13:00:49.000Z article:modified_time: 2026-08-04T07:51:26.195Z article:section: Politics og:title: Trump Wants His Facebook Ban Lifted. What That Could Mean og:description: "The most important impact would be felt in terms of fundraising and organization building.” og:url: https://time.com/6249050/trump-facebook-ban-future-2024-election/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9f2a595142fcbf36/698a39a7d0753354a0e6daf5/GettyImages-1441811018.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Former U.S. President Donald Trump Makes An Announcement At His Florida Home og:type: article twitter:card: summary_large_image twitter:title: Trump Wants His Facebook Ban Lifted. What That Could Mean twitter:description: "The most important impact would be felt in terms of fundraising and organization building.” twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9f2a595142fcbf36/698a39a7d0753354a0e6daf5/GettyImages-1441811018.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # Trump Wants His Facebook Ban Lifted. Here’s What That Would Mean for His 2024 Campaign > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME D.C. Brief: Reference Facts and FAQ ### Definition D.C. Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. Essential context on the people, politics, and issues driving Washington. D.C. Brief goes beyond the Washington headlines to explain the politics, personalities and power dynamics shaping what happens next. 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Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ## Video: Trump Announces Third Bid for White House [Watch (HLS stream): Trump Announces Third Bid for White House](https://cdn.jwplayer.com/manifests/URFTQYmT.m3u8) (0:24)  _Published 2022-11-16. Former President Donald Trump said Tuesday that he will mount a third White House campaign, launching an early start to the 2024 contest. The announcement comes just a week after a disappointing midterm showing for Republicans and will force the party to decide whether to embrace a candidate whose refusal to accept defeat in 2020 sparked an insurrection and pushed American democracy to the brink._  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Jan 21, 2023 1:00 PM UTC  Former U.S. President Donald Trump waves after speaking during an event at his Mar-a-Lago home on November 15, 2022 in Palm Beach, Florida. Trump announced that he was seeking another term in office and officially launched his 2024 presidential campaign. Former U.S. President Donald Trump waves after speaking during an event at his Mar-a-Lago home on November 15, 2022 in Palm Beach, Florida. Trump announced that he was seeking another term in office and officially launched his 2024 presidential campaign.Joe Raedle—Getty Images  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Jan 21, 2023 1:00 PM UTC Former President Donald Trump wants to get back on Facebook for the 2024 presidential race, and while the political advertising landscape on the platform has changed, access to his account could still give his campaign a boost. After the formal term of Trump’s two-year ban from Facebook ended Jan. 7, his campaign’s general counsel petitioned Meta CEO Mark Zuckerberg and other executives to reinstate the 45th President’s profile in a letter this week. An internal working group at Meta [had already convened](https://www.cnn.com/2023/01/11/tech/facebook-decision-reinstate-trump/index.html) to discuss the issue and a spokesperson for Facebook’s parent company told CNN they would announce the resulting decision in the coming weeks. With Trump officially running for President again in 2024, regaining access to the social media platform could be a boon for his campaign, experts say—though not in the way some voters might expect from the formerly prolific poster. “The most important aspect of Meta’s decision isn’t Trump’s ability to get his message out. I think the most important impact would be felt in terms of fundraising and organization building,” says Tyler Brown, the former Director of Digital Strategy at the Republican National Committee. “Trump may not have changed much, but I do think the political experience on Facebook has changed dramatically.” The Trump campaign is currently banned from placing ads on Facebook, a spokesperson for the platform confirmed to TIME. Facebook first [locked Trump’s account](https://time.com/5927398/facebook-twitter-trump-suspension-capitol/) the day after the Jan. 6 attack at the U.S. Capitol, and[ determined](https://about.fb.com/news/2021/06/facebook-response-to-oversight-board-recommendations-trump/) the suspension would last two years, at which point Meta would turn to experts to decide whether “there is still a serious risk to public safety” that would lead them to extend the ban. Trump had astounding success with grassroots fundraising from Facebook ads in the 2016 election. Since then, Meta has limited the abilities of campaigns on the site by changing how they can target ads and how the algorithm ranks their content, and some question whether the social media platform is as politically relevant as it was seven years ago. But that doesn’t mean people should underestimate the reach Trump would have with his profile reinstated, analysts say. “Facebook is still absolutely important in the overall information ecosystem,” says Jeff Allen, co-founder of the Integrity Institute and a former Facebook integrity team member. ## **Emails and ads** Trump’s Twitter profile may have been his most iconic social media presence, but his Facebook account was likely his most lucrative. For the 2016 election, Facebook was “a large part of the campaign’s data operation and bypassed traditional media outlets in order to galvanize President Trump’s voters,” Trump campaign spokesperson Steven Cheung [told Fox News](https://www.foxnews.com/politics/trump-facebook-needs-us-we-need-them-campaign-calls-reinstatement). He also said Facebook remains an important “operational tool” for the team. The Trump campaign did not respond to TIME’s request for comment. In the 2020 election, during COVID-19 lockdowns and a reduction of in-person events, Facebook became an important tool for digital organizing, Brown says, with Facebook Groups helping candidates build out their email lists for fundraising and nurturing communities of potential voters. Facebook also allowed campaigns to run targeted ads with great precision during past presidential elections. But after facing scrutiny for the huge volume of misinformation spread during past presidential campaigns, Facebook has been trying to become less of a player in the current political environment and “take the target off their back,” according to Brown. In so doing, it has changed several tools for campaigns that make it a less valuable platform for advertising and list building. Since 2020, Facebook has limited the ability of politicians to target advertising by demographics such as region, age and political leaning. As a result, campaigns now have to spend more to get as much engagement with their sponsored posts and fundraising solicitations. To reduce politics content on the platform, Facebook also changed the way it ranks posts that seem political or civic within its algorithm so less of them appear in users’ feeds, says Allen—which would presumably apply to any content Trump posts. Yet while the rules of campaigning on Facebook have changed, access to Trump’s profile’s 34 million followers—and the ability to grow that list—could still help the campaign. The platform’s user base, which skews older than that of other social media sites like Instagram or TikTok, overlaps with a core base of Trump voters. “The Facebook audience will be an important constituency in the Republican primary simply because the demographics align with Republican primary voters,” Brown says. As for Trump’s other social media accounts, Twitter CEO Elon Musk has already restored Trump’s access to his nearly 88 million followers on that site, though Trump has yet to make his return. He has been posting instead on [TRUTH Social](https://time.com/6234846/trump-twitter-return-truth-social/), the platform he started after being banned from Twitter and Meta, where he has a little over 4.8 million followers. \-With reporting by Billy Perrigo/London ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6249050/trump-facebook-ban-future-2024-election/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6249050/trump-facebook-ban-future-2024-election/"},"headline":"Trump Wants His Facebook Ban Lifted. 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