--- title: TIME Releases First-Ever Full Magazine Issue as an NFT description: On Wednesday, March 23, TIME will release the first-ever fully decentralized magazine issue available as an NFT on the blockchain. canonical: https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/ author: TIME PR article:opinion: false article:content_tier: free article:published_time: 2022-03-18T11:00:26.000Z article:modified_time: 2026-05-11T04:54:25.195Z article:section: Press Room og:title: TIME Releases First-Ever Full Magazine Issue as an NFT og:description: On Wednesday, March 23, TIME will release the first-ever fully decentralized magazine issue available as an NFT on the blockchain. og:url: https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt62e3f11207139eba/6989431c16d8844e4fc3464f/time-logo-social-1.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2400 og:image:height: 1350 og:image:alt: time-logo-social og:type: article twitter:card: summary_large_image twitter:title: TIME Releases First-Ever Full Magazine Issue as an NFT twitter:description: On Wednesday, March 23, TIME will release the first-ever fully decentralized magazine issue available as an NFT on the blockchain. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt62e3f11207139eba/6989431c16d8844e4fc3464f/time-logo-social-1.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # TIME Releases First-Ever Full Magazine Issue as an NFT on the Blockchain Featuring a Cover Story on Ethereum Co-Founder Vitalik Buterin > Sponsored content. 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It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. by [TIME PR](https://time.com/author/time-pr/) ## TIME PR Mar 18, 2022 11:00 AM UTC  by [TIME PR](https://time.com/author/time-pr/) ## TIME PR Mar 18, 2022 11:00 AM UTC On Wednesday, March 23, TIME will release the first-ever fully decentralized magazine issue available as an NFT on the blockchain. The NFT issue features TIME’s cover story, **_The Prince of Crypto Has Concerns,_** on Vitalik Buterin’s fight for the future of Ethereum by **Andrew Chow**, editor of TIME’s _Into the Metaverse_ newsletter.  _Read the full cover story:_ [_https://bit.ly/3CPFPNj_ ](https://bit.ly/3CPFPNj) The issue is created in partnership with the LITDAO. LIT is a web3 cultural currency and NFT project that conceived and created the first fully decentralized book earlier this year. The magazine will live on the blockchain but is hosted through a decentralized protocol allowing holders to read the magazine in its entirety through an interactive NFT. TIME will airdrop the NFT issue to select [TIMEPiece](http://time.com/timepieces) and genesis LIT community wallet holders, which was made possible with the support of Circle. Circle, a global internet finance firm that provides internet-based payments and financial infrastructure to businesses of all sizes, and the sole issuer of USD Coin (USDC), is the presenting partner for the first-ever magazine to be published on the blockchain. Transient Labs served as the project’s technical partner. The announcement comes on the heels of a blockbuster first year for TIME in the web3 space, which have emerged as exciting new businesses from TIME’s initial foray in March 2021\. To date, TIME’s web3 evolution has generated more than 10 million in revenue, curated a passionate community of over 25,000 artists, collectors and enthusiasts – of which, over 5,000 TIMEPiece holders have connected their digital wallets to TIME.com for frictionless access to the site. Keith A. Grossman, President, TIME stated: “As TIME continues to push the boundaries as to what is possible within the web3 ecosystem, producing the first-ever full magazine on the blockchain seemed like a natural extension for our brand and we knew this issue, in particular, would be cherished by our community.” It was also announced today that TIME has hired its first-ever VP of web3 Operations, Will Ban, who joins from Artsy, where he was the VP of Secondary Marketplace. Ban will focus on operationalizing TIME’s web3 vision, building out its support of Creators and Artists, Collectors and Community, CMOs and Brands, as well as the further development of television shows based on IP from the web3 community. Chow will join Grossman at the TIMEPieces weekly Discord Community Town Hall to discuss his cover story on Buterin at 10am EST on Friday, March 18\. Join the Town Hall at [discord.gg/timepieces](https://t.co/JOFljbGJGz?amp=1) or follow TIMEPieces on Twitter @timepieces. To learn more about TIME’s work in the NFT community, visit [time.com/timepieces](http://time.com/timepieces) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/"},"headline":"TIME Releases First-Ever Full Magazine Issue as an NFT on the Blockchain Featuring a Cover Story on Ethereum Co-Founder Vitalik Buterin","datePublished":"2022-03-18T11:00:26.000Z","dateModified":"2026-05-11T04:54:25.195Z","description":"On Wednesday, March 23, TIME will release the first-ever fully decentralized magazine issue available as an NFT on the blockchain.","url":"https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/","keywords":[],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt62e3f11207139eba/6989431c16d8844e4fc3464f/time-logo-social-1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME PR","jobTitle":null,"url":"https://time.com/author/time-pr/"}],"articleSection":"Press Room","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt62e3f11207139eba/6989431c16d8844e4fc3464f/time-logo-social-1.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"time-logo-social","caption":"white TIME logo on red background","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/press-room/","name":"Press Room"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/6158525/time-releases-first-ever-nft-magazine-issue/","name":"TIME Releases First-Ever Full Magazine Issue as an NFT on the Blockchain Featuring a Cover Story on Ethereum Co-Founder Vitalik Buterin"}}]}] ```