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og:image:alt: Safeway pharmacist Ashley McGee fills a syringe with the Pfizer COVID-19 booster vaccination at a vaccination booster shot clinic on October 01, 2021 in San Rafael, California.
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# COVID-19 Boosters Are Now More Popular Than First Shots

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=6da1319e-95cd-4d0b-968d-cc329fe3634f&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

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![Jeffrey Kluger](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ba5798889b0f77d/69868efb1eebf78937370d95/jeffrey-kluger.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Jeffrey Kluger](https://time.com/author/jeffrey-kluger/)


![Jeffrey Kluger](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ba5798889b0f77d/69868efb1eebf78937370d95/jeffrey-kluger.jpg?branch=production&width=96&quality=75&auto=webp)

## Jeffrey Kluger


Editor at Large

Oct 26, 2021 8:15 PM UTC

![Vaccination Clinic Administers Booster Shots In California](https://static.time.com/v3/assets/bltea6093859af6183b/blt068c5784f2ef61ad/698a1e29096a94141a6abcbd/GettyImages-1344323369.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Safeway pharmacist Ashley McGee fills a syringe with the Pfizer COVID-19 booster vaccination at a vaccination booster shot clinic on October 01, 2021 in San Rafael, California.

Safeway pharmacist Ashley McGee fills a syringe with the Pfizer COVID-19 booster vaccination at a vaccination booster shot clinic on October 01, 2021 in San Rafael, California. Justin Sullivan—Getty Images

![Jeffrey Kluger](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ba5798889b0f77d/69868efb1eebf78937370d95/jeffrey-kluger.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Jeffrey Kluger](https://time.com/author/jeffrey-kluger/)


![Jeffrey Kluger](https://static.time.com/v3/assets/bltea6093859af6183b/blt8ba5798889b0f77d/69868efb1eebf78937370d95/jeffrey-kluger.jpg?branch=production&width=96&quality=75&auto=webp)

## Jeffrey Kluger


Editor at Large

Oct 26, 2021 8:15 PM UTC

When Americans divide themselves into camps, they stick to them fiercely: Democrats versus Republicans, pro-life versus pro-choice, gun rights versus gun control. Add to that, as has become apparent over the course of the past year, those who are pro- versus anti-coronavirus vaccines. As with so many other polarizing issues, your position on getting or not getting inoculated against COVID-19 has become more than a medical question. It’s morphed into a form of cultural identifier, a sign of your membership in one tribe or another.

More than ever, that’s becoming clear as booster shots are rolled out around the nation, with about 70 million Americans now eligible for an additional dose and tens of millions more set to join them as the eligibility age inevitably falls. The extra dose comes as very good news to a lot of the population—people who are mindful of the way vaccine-induced antibody levels fall over time and anxious to bump them back up. But that doesn’t remotely include everybody, with resistance to even initial vaccinations keeping the country far from the much hoped-for herd immunity.

All of this is playing out as the government looks beyond first doses and encourages Americans to step up for their extra dose. Plenty of people are responding. According to [data from](https://data.cdc.gov/Vaccinations/COVID-19-Vaccination-Trends-in-the-United-States-N/rh2h-3yt2) the U.S. Centers for Disease Control and Prevention (CDC), booster rates are now exceeding first-shot rates across the country. In the week ending October 24, just over 400,000 people per day were getting boosters, compared to just over 200,000 receiving their first shots.


Those numbers have been moving in a sort of Newtonian, equal-and-opposite dance since late August, when more than 400,000 people daily were getting first doses and boosters were just being rolled out to the immunocompromised. The lines crossed in late September, [when the CDC recommended](https://time.com/6101259/cdc-pfizer-booster-shot/) Pfizer-BioNTech boosters for at-risk groups, and the upward trend for boosters and downward trend for first shots has continued since. Boosters got [another bump on October 21](https://time.com/6109275/cdc-panel-recommends-moderna-jj-boosters/), when the CDC approved additional doses of the Moderna and J&J vaccines.

Those recommendations, CDC director Rochelle Walensky said in a [statement](https://www.cdc.gov/media/releases/2021/p1021-covid-booster.html) last week, “are another example of our fundamental commitment to protect as many people as possible from COVID-19.” When it comes to the boosters, the government’s pro-vaccine message is apparently being heard. When it comes to first doses, not so much.

_This story was adapted from_ The Coronavirus Brief, _TIME’s daily COVID-19 newsletter._ [_Sign up here._](https://time.com/newsletters/)

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