--- title: Philip Seymour Hoffman Funeral: Valentino Apologizes for Amy Adams Email description: Naturally, people were kind of upset. canonical: https://time.com/6020/philip-seymour-hoffman-funeral-amy-adams-valentino-handbag/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-02-09T18:15:02.000Z article:modified_time: 2026-04-13T07:07:05.858Z og:title: Philip Seymour Hoffman Funeral: Valentino Apologizes for Amy Adams Email og:description: Naturally, people were kind of upset. og:url: https://time.com/6020/philip-seymour-hoffman-funeral-amy-adams-valentino-handbag/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt99e75261ec52b98b/6986828235ba6f49a2c009fd/amyadams.jpg?branch=production&width=240&quality=75&auto=webp&crop=16:9 og:image:width: 240 og:image:height: 135 og:image:alt: amy adams og:type: article twitter:card: summary_large_image twitter:title: Philip Seymour Hoffman Funeral: Valentino Apologizes for Amy Adams Email twitter:description: Naturally, people were kind of upset. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt99e75261ec52b98b/6986828235ba6f49a2c009fd/amyadams.jpg?branch=production&width=240&quality=75&auto=webp&crop=16:9 ---  # Valentino Apologizes for Using Philip Seymour Hoffman's Funeral to Promote a Handbag by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 9, 2014 6:15 PM UTC  Amy Adams attends the funeral service for actor Philip Seymour Hoffman at St. Ignatius Of Loyola on February 7, 2014 in New York City. Amy Adams attends the funeral service for actor Philip Seymour Hoffman at St. Ignatius Of Loyola on February 7, 2014 in New York City.Alo Ceballos / Getty Images by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Feb 9, 2014 6:15 PM UTC Fashion label Valentino has offered an apology after the company sent an email blast that turned Philip Seymour Hoffman’s funeral into a promotional opportunity. The email, which featured photos of Hoffman’s _The Master_ co-star Amy Adams attending the service, said: “We are pleased to announce Amy Adams carrying the Valentino Garavany Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York.” Naturally, the journalists and bloggers who received this email were mostly appalled. Amy Adams’ entourage soon confirmed that she is not a Valentino spokesperson and had no idea the photos would be used in this way. Mona Swanson, vice-president of communications for Valentino USA, quickly released the following statement, the _Guardian_ [reports](http://www.theguardian.com/film/2014/feb/08/valentino-apologises-photo-amy-adams-hoffman): --- > “” --- And if the lack of taste and tact weren’t enough, the publicist who penned the email also misspelled the name of the bag, the New York _Post_ [reports](http://pagesix.com/2014/02/07/fashion-labels-promote-what-celebs-wore-to-hoffmans-funeral/). It’s actually called the Valentino Garavani Rockstud Double bag. 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