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The Facebook Baby Invasion Is Probably Just a Figment of Your Imagination

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Children and tablet computerGetty Images
By Laura Stampler

Last year, I experienced a Facebook trauma that made me question if I could ever trust my News Feed again. There I was, scrolling away and minding my own business, when the photo of a sonogram popped up: “The arrow is pointing at baby’s scrotum/peepee!!” the caption exalted. “That’s our boy!!! Mommy and Daddy love you soooo much!!!!” For some reason, I hadn’t registered that this would be my News Feed’s natural progression after all of those engagement ring, “OMG I SAID YES, NOW CHECK OUT THIS ROCK!,” photo shoots. And like that, I started seeing baby Facebook photos everywhere.

Or maybe, like many other Internety 20-somethings, I was just being melodramatic. Because according to a piece on Wired, which enlisted the help of Microsoft Research computer scientist Meredith Ringel Morris, there really aren’t that many baby photos out there.

After a child is born, Morris discovered, new mothers post less than half as often. When they do post, fewer than 30 percent of the updates mention the baby by name early on, plummeting to not quite 10 percent by the end of the first year. Photos grow as a chunk of all postings, sure—but since new moms are so much less active on Facebook, it hardly matters.

New moms undershare. I’m probably more likely to see someone taking a selfie with Crab Cakes Eggs Benedict than their progeny. But I am probably less prone to be shocked by bacon and eggs than I am by a peer entering the parenthood stage of life.

Morris said that another reason why baby photos might seem to show up more frequently could be because they get a disproportionate amount of likes and, thus, get promoted on feeds. I’ll admit, I panicked and liked the “Peepee” shot… I’m part of the problem!

So what it all comes down to is, we all need to chill out and stop whining about the baby pictures. Even though some people definitely do overshare—a Twitter employee recently live tweeted her own labor—it’s not that big of a deal.

[Wired]

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