--- title: U.S. Alcohol Consumption Soars During COVID-19 Pandemic description: Drinking rates have risen among adults since March, but the binge drinking data may look much worse than they actually are. canonical: https://time.com/5893977/pandemic-drinking/ author: Jeffrey Kluger article:opinion: false article:content_tier: free article:published_time: 2020-09-29T15:00:43.000Z article:modified_time: 2026-02-24T09:15:35.104Z article:section: Health og:title: Americans Are Drinking More During the Pandemic, Study Finds—But Perhaps Not As Much As You'd Think og:description: Of course, no amount of heavy drinking is healthy or advisable og:url: https://time.com/5893977/pandemic-drinking/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc9a49153bd4b746d/698a129f929fad0261bf698d/Drinking-and-COVID.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4604 og:image:height: 2590 og:image:alt: Trillium Brewing Company Opens og:type: article twitter:card: summary_large_image twitter:title: Americans Are Drinking More During the Pandemic, Study Finds—But Perhaps Not As Much As You'd Think twitter:description: Of course, no amount of heavy drinking is healthy or advisable twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc9a49153bd4b746d/698a129f929fad0261bf698d/Drinking-and-COVID.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Americans Are Drinking More During the Pandemic, Study Finds—But Perhaps Not as Much as You'd Think > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=fc511f50-1d1b-456c-b00a-376d237879e4&cr=time-nl-network-2026q3-v1)  by [Jeffrey Kluger](https://time.com/author/jeffrey-kluger/)  ## Jeffrey Kluger Editor at Large Sep 29, 2020 3:00 PM UTC  Well, that's one way to make it through a pandemic Well, that's one way to make it through a pandemic Photo by Craig F. Walker/The Boston Globe via Getty Images  by [Jeffrey Kluger](https://time.com/author/jeffrey-kluger/)  ## Jeffrey Kluger Editor at Large Sep 29, 2020 3:00 PM UTC Humans, like nature itself, abhor a vacuum—and there’s been no vacuum lately quite like the tedious months of COVID-19 quarantine. In nature, air rushes in to fill the empty space. In the time of pandemic, it’s been alcohol. That, at least, is the finding of a new survey of American adults conducted by the RAND Corporation and [published Tuesday in _JAMA Network Open_](https://jamanetwork.com/journals/jamanetworkopen). But the study bears close reading. From the very start of the pandemic, it was clear that alcohol was going to be the medication of choice for a lot of Americans, especially during the early days when panicky shoppers were hoarding toilet paper, hand sanitizer, bottled water, and groceries. During the week ending March 21, national alcohol sales increased 54% from the same week a year before and online sales leapt a staggering 262%. The question was, with more alcohol on hand—and plenty more available as soon as stores began to reopen but stay-at-home guidelines remained in place—would people actually consume more? The answer, according to the RAND researchers, who surveyed a sample group of 1,540 adults, was: And how. Overall, adults reported drinking 14% more than they did the year before. For adults in the 30 to 59 age group, the increase was even greater, at 19%. Women overall reported drinking 17% more, bringing them in above the all-adult total and below the 30-59 group. When it came to heavy drinking—which the researchers defined as four or more drinks within two hours for women and five or more for men—the figures for women were especially striking, or at least they seemed to be. The researchers found that while heavy drinking increased by just 7% among men, it rose a troubling 41% among women. So, that’s a serious cause for worry, right? Maybe not. Overall, men reported drinking heavily just .95 days per month in 2019; that increased by just .07 days per month this year. Women drank heavily on just 0.44 days per month in 2019; that increased by 0.18 day this year. So overall, men are still drinking heavily more than women are, and in both cases, the numbers factor out to just one bender per month. Clearly, no amount of heavy drinking is healthy, and the overall increase of 14% among adults is an undeniable cause for concern. But for the moment at least, it appears that even in time of pandemic, both men and women are holding the worst of their imbibing to a comparative minimum. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5893977/pandemic-drinking/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5893977/pandemic-drinking/"},"headline":"Americans Are Drinking More During the Pandemic, Study Finds—But Perhaps Not as Much as You'd Think","datePublished":"2020-09-29T15:00:43.000Z","dateModified":"2026-02-24T09:15:35.104Z","description":"Of course, no amount of heavy drinking is healthy or advisable","url":"https://time.com/5893977/pandemic-drinking/","keywords":["COVID-19"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc9a49153bd4b746d/698a129f929fad0261bf698d/Drinking-and-COVID.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jeffrey Kluger","jobTitle":"Editor at Large","url":"https://time.com/author/jeffrey-kluger/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc9a49153bd4b746d/698a129f929fad0261bf698d/Drinking-and-COVID.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Trillium Brewing Company Opens","caption":"Trillium Brewing Company Opens","creditText":"Photo by Craig F. 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