--- title: Mark Zuckerberg Surfing in Hawaii in Sunscreen Becomes Meme description: The Facebook boss went viral for his zealous sunscreen use. canonical: https://time.com/5868906/mark-zuckerberg-surfing/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2020-07-20T14:44:23.000Z article:modified_time: 2026-04-13T08:01:30.764Z og:title: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation og:description: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation og:url: https://time.com/5868906/mark-zuckerberg-surfing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Mark Zuckerberg surfing in Hawaii in sunscreen og:type: article twitter:card: summary_large_image twitter:title: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation twitter:description: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jul 20, 2020 2:44 PM UTC  Founder and CEO of US online social media and social networking service Facebook Mark Zuckerberg at a meeting with European Commission vice-president in charge for Values and Transparency, in Brussels, on February 17, 2020. Founder and CEO of US online social media and social networking service Facebook Mark Zuckerberg at a meeting with European Commission vice-president in charge for Values and Transparency, in Brussels, on February 17, 2020.KENZO TRIBOUILLARD––AFP via Getty Images by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jul 20, 2020 2:44 PM UTC Facebook boss [Mark Zuckerberg](https://time.com/5505441/mark-zuckerberg-mentor-facebook-downfall/) is back in the internet spotlight, but it’s not for [testifying before Congress](https://time.com/5236871/zuckerberg-congress-testimony-facebook-cambridge/) or the ongoing [advertising boycott](https://time.com/5864089/serious-setbacks-facebook-audit-civil-rights/) over Facebook’s [hate speech policy.](https://time.com/5864009/civil-rights-facebook-hate-speech/) This time, it’s because the CEO used plenty of sunscreen. Photos of the Facebook founder surfing in Hawaii with his face covered in a healthy layer of sunscreen have gone viral on Twitter after surfacing online on Sunday. Zuckerberg was spotted wearing a hoodie and loads of sunblock while surfing the waves with pro surfer surfer Kai Lenny, [according ](https://nypost.com/2020/07/19/mark-zuckerberg-surfboards-in-hawaii-with-way-too-much-sunscreen/)to the _New York Post._ While preventing sun damage is nothing to laugh at per se, social media users have been poking fun at the billionaire for his surfing look. As the photos have circulated, people have been drawing pop culture comparisons between the sunblock-covered Zuckerberg and other notably pale characters, including mimes, No-Face from _Spirited Away_, The Joker from Batman, and the android Data from _Star Trek: The Next Generation_. “I knew Mark Zuckerberg loved data,” [one Twitter user](https://twitter.com/anumccartney/status/1285056201483407362) quipped. “I just didn’t know he loved Data this much.” The images of Zuckerberg’s well-protected face are all over Twitter, but are not flooding other social media platforms so far. See a sampling of the Mark Zuckerberg surfing memes below. > [](https://twitter.com/RufusTSuperfly/status/1284962486790369282) > [](https://twitter.com/smcgregor101/status/1284978618851119104) > [](https://twitter.com/anumccartney/status/1285056201483407362) > [](https://twitter.com/IzaiahTilton/status/1284978638748651521) > [](https://twitter.com/Robertwilsonof1/status/1284989086512676866) > [](https://twitter.com/CarterJCamann/status/1284976389171675137) > [](https://twitter.com/dustin%5Fpollard/status/1284971294447022080) > [](https://twitter.com/SheStillResists/status/1285013277953732609) > [](https://twitter.com/jheiding/status/1285018292789243904) > [](https://twitter.com/brent%5Fpeabody/status/1284981396096909318) > [](https://twitter.com/baloobas1/status/1285000598463684608) > [](https://twitter.com/filmzadanas/status/1284983519631073282) > [](https://twitter.com/CheapPontoon/status/1284947963220041728) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5868906/mark-zuckerberg-surfing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5868906/mark-zuckerberg-surfing/"},"headline":"Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation","datePublished":"2020-07-20T14:44:23.000Z","dateModified":"2026-04-13T08:01:30.764Z","description":"The Facebook boss is in the spotlight for his zealous sunscreen use","url":"https://time.com/5868906/mark-zuckerberg-surfing/","keywords":["Newsfeed","viral","Brief","clickmonsters"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Mark Zuckerberg surfing in Hawaii in sunscreen","caption":"Mark Zuckerberg surfing in Hawaii in sunscreen","creditText":"KENZO TRIBOUILLARD––AFP via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5868906/mark-zuckerberg-surfing/","name":"Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation"}}]}] ```