<!-- mobian-agent-page publisher="time" canonical="https://time.com/5868906/mark-zuckerberg-surfing/" -->

---
title: Mark Zuckerberg Surfing in Hawaii in Sunscreen Becomes Meme
description: The Facebook boss went viral for his zealous sunscreen use.
canonical: https://time.com/5868906/mark-zuckerberg-surfing/
author: Melissa Locker
article:opinion: false
article:content_tier: free
article:published_time: 2020-07-20T14:44:23.000Z
article:modified_time: 2026-04-13T08:01:30.764Z
og:title: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation
og:description: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation
og:url: https://time.com/5868906/mark-zuckerberg-surfing/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9
og:image:width: 1024
og:image:height: 576
og:image:alt: Mark Zuckerberg surfing in Hawaii in sunscreen
og:type: article
twitter:card: summary_large_image
twitter:title: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation
twitter:description: Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9)


# Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation

<!-- mobian-agent-ad sponsored="true" id="b3839b06-9026-4466-94e1-71cc28239936" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b3839b06-9026-4466-94e1-71cc28239936&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b3839b06-9026-4466-94e1-71cc28239936&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=b3839b06-9026-4466-94e1-71cc28239936&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=b3839b06-9026-4466-94e1-71cc28239936&cr=time-nl-network-2026q3-v1)

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->


by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jul 20, 2020 2:44 PM UTC

![Mark Zuckerberg surfing in Hawaii in sunscreen](https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Founder and CEO of US online social media and social networking service Facebook Mark Zuckerberg at a meeting with European Commission vice-president in charge for Values and Transparency, in Brussels, on February 17, 2020.

Founder and CEO of US online social media and social networking service Facebook Mark Zuckerberg at a meeting with European Commission vice-president in charge for Values and Transparency, in Brussels, on February 17, 2020. KENZO TRIBOUILLARD––AFP via Getty Images

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jul 20, 2020 2:44 PM UTC

Facebook boss [Mark Zuckerberg](https://time.com/5505441/mark-zuckerberg-mentor-facebook-downfall/) is back in the internet spotlight, but it’s not for [testifying before Congress](https://time.com/5236871/zuckerberg-congress-testimony-facebook-cambridge/) or the ongoing [advertising boycott](https://time.com/5864089/serious-setbacks-facebook-audit-civil-rights/) over Facebook’s [hate speech policy.](https://time.com/5864009/civil-rights-facebook-hate-speech/) This time, it’s because the CEO used plenty of sunscreen.

Photos of the Facebook founder surfing in Hawaii with his face covered in a healthy layer of sunscreen have gone viral on Twitter after surfacing online on Sunday. Zuckerberg was spotted wearing a hoodie and loads of sunblock while surfing the waves with pro surfer surfer Kai Lenny, [according ](https://nypost.com/2020/07/19/mark-zuckerberg-surfboards-in-hawaii-with-way-too-much-sunscreen/)to the _New York Post._

While preventing sun damage is nothing to laugh at per se, social media users have been poking fun at the billionaire for his surfing look. As the photos have circulated, people have been drawing pop culture comparisons between the sunblock-covered Zuckerberg and other notably pale characters, including mimes, No-Face from _Spirited Away_, The Joker from Batman, and the android Data from _Star Trek: The Next Generation_. “I knew Mark Zuckerberg loved data,” [one Twitter user](https://twitter.com/anumccartney/status/1285056201483407362) quipped. “I just didn’t know he loved Data this much.”

The images of Zuckerberg’s well-protected face are all over Twitter, but are not flooding other social media platforms so far. See a sampling of the Mark Zuckerberg surfing memes below.

> [](https://twitter.com/RufusTSuperfly/status/1284962486790369282)


> [](https://twitter.com/smcgregor101/status/1284978618851119104)

> [](https://twitter.com/anumccartney/status/1285056201483407362)

> [](https://twitter.com/IzaiahTilton/status/1284978638748651521)


> [](https://twitter.com/Robertwilsonof1/status/1284989086512676866)

> [](https://twitter.com/CarterJCamann/status/1284976389171675137)

> [](https://twitter.com/dustin%5Fpollard/status/1284971294447022080)


> [](https://twitter.com/SheStillResists/status/1285013277953732609)

> [](https://twitter.com/jheiding/status/1285018292789243904)

> [](https://twitter.com/brent%5Fpeabody/status/1284981396096909318)


> [](https://twitter.com/baloobas1/status/1285000598463684608)

> [](https://twitter.com/filmzadanas/status/1284983519631073282)

> [](https://twitter.com/CheapPontoon/status/1284947963220041728)

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5868906/mark-zuckerberg-surfing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5868906/mark-zuckerberg-surfing/"},"headline":"Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation","datePublished":"2020-07-20T14:44:23.000Z","dateModified":"2026-04-13T08:01:30.764Z","description":"The Facebook boss is in the spotlight for his zealous sunscreen use","url":"https://time.com/5868906/mark-zuckerberg-surfing/","keywords":["Newsfeed","viral","Brief","clickmonsters"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8b2c17572fde32bf/698a1077457a5276d4d64355/Mark-Zuckerberg-Surfing.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Mark Zuckerberg surfing in Hawaii in sunscreen","caption":"Mark Zuckerberg surfing in Hawaii in sunscreen","creditText":"KENZO TRIBOUILLARD––AFP via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5868906/mark-zuckerberg-surfing/","name":"Mark Zuckerberg Went Surfing in Plenty of Sunscreen and It's the Internet's Latest Meme Fixation"}}]}]
```