Japanese Billionaire Pledges to Give Away $9 Million to His Twitter Followers

(Bloomberg) — A tweet from a Japanese billionaire to distribute 1 billion yen ($9 million) to his followers is attracting plenty of attention.

Yusaku Maezawa has pledged to give 1 million yen each to 1,000 of his Twitter followers who reposted a message from his @yousuck2020 account. It has been retweeted 4.1 million times since the New Year.

謹賀新年

【総額10億円】#前澤お年玉 100万円を1000人にプレゼントします！

100万円で皆さまの人生がよりハッピーになりますように。

応募方法は僕のフォローとこのツイートのリツイート。締切は1月7日23:59まで。

企画趣旨や当選条件などはYouTubeで説明してます。 https://t.co/kBgwwmJoaP pic.twitter.com/1Fr0Vq4i6Z

— Yusaku Maezawa (MZ) 前澤友作 (@yousuck2020) December 31, 2019

Maezawa, 44, who founded online fashion shopping site Zozo Inc., is used to the attention. He’s already behind the most-retweeted Twitter post after pulling the same stunt last year: 4.3 million and counting. That time, though, he offered just 100 million yen to 100 people.

He isn’t the only one who has promised money to online followers. Democratic Presidential candidate Andrew Yang last year offered $1,000 a month for 12 months to anyone who retweeted him.

Maezawa has earned a reputation as one of the world’s biggest spenders, pouring hundreds of millions of dollars into everything from Basquiat paintings to a Hermes-upholstered private jet and a down payment for a ride on Elon Musk’s rocket.

He can certainly afford it. Even after his latest giveaway, Maezawa will have a $3.6 billion fortune, according to the Bloomberg Billionaires Index.

But for those suddenly hoping to benefit from Maezawa’s largesse, some bad news. The deadline for his Twitter contest was Jan. 7.

Contact us at letters@time.com.