--- description: North Carolina has become the latest battleground in the competition to bring gigabit Internet speeds to consumers title: AT&T Aims to Beat Google Fiber in Gigabit Broadband Race image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8328d5d22381db5b/698689f6810bbbeafcc90fa0/rtr2lgaa.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [broadband](/tag/broadband/) ## broadband Update your preferences in [Account Settings](/account/preferences/) Close # AT&T Aims to Beat Google Fiber in Gigabit Broadband Race by [Sam Gustin](/author/sam-gustin/) ## Sam Gustin Update your preferences in [Account Settings](/account/preferences/) Close Apr 10, 2014 3:15 PM CUT  A view shows the AT&T store sign in Broomfield, Colorado April 20, 2011\. AT&T Inc survived the loss of its exclusive U.S. rights to sell the Apple Inc iPhone. The No. 2 U.S. mobile service provider, which is planning to buy T-Mobile USA, eked out a slight increase in subscribers in the first quarter, surprising Wall Street, though some analysts said the growth came at too high a cost. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS) - RTR2LGAA A view shows the AT&T store sign in Broomfield, Colorado April 20, 2011\. AT&T Inc survived the loss of its exclusive U.S. rights to sell the Apple Inc iPhone. The No. 2 U.S. mobile service provider, which is planning to buy T-Mobile USA, eked out a slight increase in subscribers in the first quarter, surprising Wall Street, though some analysts said the growth came at too high a cost. REUTERS/Rick Wilking (UNITED STATES - Tags: BUSINESS) - RTR2LGAARick Wilking / REUTERS by [Sam Gustin](/author/sam-gustin/) ## Sam Gustin Update your preferences in [Account Settings](/account/preferences/) Close Apr 10, 2014 3:15 PM CUT Four years after Google [launched](http://googleblog.blogspot.com/2010/02/think-big-with-gig-our-experimental.html "undefined") a not-so-subtle campaign to [shame](http://business.time.com/2012/02/07/why-googles-insanely-fast-kansas-city-network-could-shame-u-s-isps/ "undefined") U.S. Internet service providers into [improving their broadband service](http://business.time.com/2012/09/14/with-google-fiber-search-giant-issues-public-challenge-get-up-to-speed/ "undefined"), North Carolina has become the latest front in the battle to offer consumers gigabit Internet speeds. Telecom giant AT&T plans to offer super-fast Internet service to six North Carolina cities at speeds 100 times faster than regular connections, the company [announced](http://about.att.com/story/att%5Fworking%5Fto%5Fdeploy%5Ffiber%5Fnetworks%5Fin%5Fsix%5Fnorth%5Fcarolina%5Fareas.html "undefined") on Thursday. AT&T’s announcement comes less than two months after Google said that it was [considering](http://time.com/8958/google-fiber-expansion/ "undefined") expanding its gigabit Fiber initiative to the North Carolina communities of Charlotte, Chapel Hill and Raleigh-Durham. AT&T’s plan to offer gigabit Internet speeds in the Tar Heel state is the latest indication that Google’s [effort to push](improving "undefined") giant Internet providers toward improving their service is working. Last year, Google [announced](http://business.time.com/2013/04/08/google-fiber-reportedly-coming-to-austin-tx-as-cities-race-to-boost-web-speeds/ "undefined") plans to build out gigabit fiber service in Austin, Tex. One day later, AT&T [said](http://www.att.com/gen/press-room?pid=24032&cdvn=news&newsarticleid=36275&mapcode= "undefined") that it, too, wanted to offer gigabit Internet service in Austin. AT&T’s North Carolina proposal — which still must be ratified by the six communities involved — comes one year after the North Carolina Next Generation Network ([NCNGN](http://ncngn.net/ "undefined")), a group formed by local municipalities in conjunction with local universities including UNC and Duke, asked for proposals from companies interested in offering gigabit Internet service to communities in the state’s Triangle and Piedmont Triad regions. “All of the participants in the NCNGN project are encouraged by AT&T’s interest to deliver ultra-fast bandwidth to the Research Triangle and Piedmont regions,” Tracy Futhey, Chair of the NCNGN Steering Committee and Vice President of Information Technology at Duke University, [said](http://about.att.com/story/att%5Fworking%5Fto%5Fdeploy%5Ffiber%5Fnetworks%5Fin%5Fsix%5Fnorth%5Fcarolina%5Fareas.html "undefined") in a statement. AT&T appears to have gotten the jump on Google — for now. “AT&T’s proposal is the only one being recommended for approval at this time but our communities remain active in discussions with other vendors,” NCNGN program director Elise Kohn [told](In%20North Carolina, AT&T appears to have gotten the jump on Google -- for now. "undefined") WRALTechWire. (**MORE**: [Google Is Making a Major Play to Provide Your Internet](http://time.com/8958/google-fiber-expansion/ "undefined")) For years, expanding U.S. broadband service has been a [national priority](http://www.broadband.gov/plan/ "undefined"). But despite the fact that U.S. researchers developed the Internet, the U.S. has fallen behind in broadband speeds and penetration compared to other developed countries. A recent study by networking giant Akamai [ranked](http://gigaom.com/2014/01/28/akamais-state-of-the-internet-america-gets-with-faster-broadband-ipv6/ "undefined") the U.S. eighth in global average connection speeds. Many large Internet providers have insisted that Americans don’t want or need gigabit broadband service, but that’s starting to change, as cities across the U.S. [move aggressively](http://content.time.com/time/magazine/article/0,9171,2157489,00.html "undefined") to upgrade their Internet networks to boost economic growth and provide increased opportunity for citizens. “Obviously Google has been this catalyst for AT&T and others to respond to what they’ve done in Kansas City and Austin,” Jeff Heynen, a Wake Forest-based analyst with Infonetics Research, [told](http://www.newsobserver.com/2014/04/10/3771703/att-joins-list-of-providers-looking.html "undefined") the Raleigh-based _News & Observer_. “Here’s an opportunity really for AT&T and Time Warner to respond and get ahead.” In Texas, AT&T began rolling out its Austin gigabit offering in December. Google has yet to launch its service, because it is still [navigating](http://gigaom.com/2014/04/08/google-delays-austin-fiber-launch-plans-and-offers-a-look-at-future-service-areas/ "undefined") bureaucratic hurdles and assembling the necessary permits. (Needless to say, AT&T [wasn’t thrilled](http://arstechnica.com/tech-policy/2013/12/why-att-says-it-can-deny-google-fiber-access-to-its-poles-in-austin/ "undefined") about the prospect of giving Google access to the 20% of Austin utility poles that it owns.) In the meantime, other Austin players including Time Warner Cable and a local firm called Grande Communications, are [moving](http://gigaom.com/2014/04/08/google-delays-austin-fiber-launch-plans-and-offers-a-look-at-future-service-areas/ "undefined") to boost their Internet speeds. “To be honest, we wouldn’t have launched a 1Gbps service unless we didn’t see it happening in the market,” Matt Murphy, president of Grande Communications, a small Austin cable operator, [told](http://www.cnet.com/news/at-t-poised-to-take-gigabit-fiber-broadband-to-north-carolina/ "undefined") CNET. “Google has definitely stirred things up in Austin. And when we saw AT&T and Time Warner Cable answering that threat, we knew we had to do something too in terms of speeds and pricing.” Like North Carolina, Austin is a prime example of how the prospect of Google’s gigabit entry into the marketplace is prompting competitors to improve their services. That, after all, was a [crucial part](http://business.time.com/2012/09/14/with-google-fiber-search-giant-issues-public-challenge-get-up-to-speed/ "undefined") of Google’s strategy. “Google isn’t even offering service in town yet, and already parts of Austin are getting better broadband,” Stacey Higginbotham, a respected tech reporter at Gigaom and Austin resident, [wrote](http://gigaom.com/2014/04/08/google-delays-austin-fiber-launch-plans-and-offers-a-look-at-future-service-areas/ "undefined") in a recent post. “That’s cool.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/57060/att-north-carolina-google/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/57060/att-north-carolina-google/"},"headline":"AT&T Aims to Beat Google Fiber in Gigabit Broadband Race","datePublished":"2014-04-10T15:15:36.000Z","dateModified":"2026-04-13T08:01:57.321Z","description":"North Carolina has become the latest battleground in the competition to bring gigabit Internet speeds to consumers","url":"https://time.com/57060/att-north-carolina-google/","keywords":["broadband","Tech","Google Fiber","AT&T","North Carolina","Duke","unc","Charlotte"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8328d5d22381db5b/698689f6810bbbeafcc90fa0/rtr2lgaa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Gustin","jobTitle":null,"url":"https://time.com/author/sam-gustin/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8328d5d22381db5b/698689f6810bbbeafcc90fa0/rtr2lgaa.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A view shows the AT&T store sign in Broomfield, Colorado","caption":"A view shows the AT&T store sign in Broomfield, Colorado","creditText":"Rick Wilking / REUTERS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/broadband/","name":"broadband"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/57060/att-north-carolina-google/","name":"AT&T Aims to Beat Google Fiber in Gigabit Broadband Race"}}]}] ```