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Elizabeth Warren Targets Facebook’s Ad Policy With a Fake Ad Claiming Mark Zuckerberg Endorsed Trump’s Re-Election

3 minute read

The tension between 2020 candidate Sen. Elizabeth Warren and social media giant Facebook continued this week as Warren’s campaign ran a series of Facebook ads falsely claiming that Mark Zuckerberg endorsed President Donald Trump for reelection.

Warren’s ad targets Facebook’s policy that states ads by politicians are exempt from third-party fact-checking, essentially giving candidates a possible platform to spread misinformation. It’s a policy that the Democrat presidential candidate has repeatedly criticized.

The ad reads: “Breaking news: Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election. You’re probably shocked, and you might be thinking, ‘how could this possible be true?’ Well it’s not. (Sorry.) But what Zuckerberg *has* done is given Donald Trump free rein to lie on his platform — and then to pay Facebook gobs of money to push out their lies to American voters.”


Warren, who campaigns on breaking up big tech companies like Facebook and Google because they have an outsized influence, tweeted on Saturday that the fake ad was designed to see “just how far” Facebook’s policy would let her campaign go.

“We intentionally made a Facebook ad with false claims and submitted it to Facebook’s ad platform to see if it’d be approved. It got approved quickly and the ad is now running on Facebook,” she tweeted.

There’s no love lost between the Massachusetts senator and the social media giant. Warren has repeated criticized Facebook while campaigning, and leaked audio of a Facebook meeting in July revealed Zuckerberg promising to fight Warren’s proposal to breakup the company were she elected President. He also said that her election would “suck” for the company.

Warren hit back in a tweet:

Recently, the Trump campaign has been running a social media ad that falsely claims Joe Biden promised money to Ukraine to fire a prosecutor investigating his son. There’s no evidence this ever occurred. Reuters reports that the Biden campaign sent letters to Facebook, Twitter and Google asking them to take down the ad.

On Tuesday, Facebook responded in a letter to the Biden campaign that said the ad did not violate the company’s policy.

“Our approach is grounded in Facebook’s fundamental belief in free expression, respect for the democratic process, and the belief that, in mature democracies with a free press, political speech is already arguably the most scrutinized speech there is,” the New York Times reports Facebook’s head of global elections policy, Katie Harbath, wrote in the letter to the Biden campaign.

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Write to Madeleine Carlisle at madeleine.carlisle@time.com