--- description: The Norwich Cathedral has put up a 50-foot-tall Helter Skelter ride inside the nave to get visitors to experience something different. title: This Cathedral Builds Entire Fairground Ride Inside to Make Things More Fun image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3c106dd964020fd5/698a012a97cdff2b246b95e2/norwich-cathedral-helter-skelter.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # This Cathedral Built a 50-Foot Fairground Ride Inside to Make Everything More Fun  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Aug 9, 2019 4:55 PM CUT  People view a 40ft helter skelter installed inside Norwich Cathedral as part of the Seeing It Differently project which aims to give people the chance to experience the Cathedral in an entirely new way. People view a 40ft helter skelter installed inside Norwich Cathedral as part of the Seeing It Differently project which aims to give people the chance to experience the Cathedral in an entirely new way.Joe Giddens—PA Images/Getty Images  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Aug 9, 2019 4:55 PM CUT [Cathedrals](https://time.com/5634240/notre-dame-fire-france-battle/ "undefined") are known to induce awe. Sometimes they produce amazement. A feeling of celebration? At [some moments](https://time.com/4051112/live-watch-pope-francis-celebrate-mass-at-the-cathedral-basilica-of-st-peter-and-paul/ "undefined"). But what about fairground-style, straight-up fun? The Norwich Cathedral in Norfolk, England rolled with that concept this week, when they built a giant, 50-foot-tall helter skelter [fairground ride](https://time.com/5624284/why-do-people-eat-state-fair-food/ "undefined") directly inside the church’s nave, allowing visitors to ride up and see the Cathedral’s detailed wooden ceiling and medieval architecture more closely. It’s part of an initiative called [“seeing it differently”](https://www.englishcathedrals.co.uk/news/2019/08/seeing-differently-ride-50-foot-helter-skelter/ "undefined") that aims to help tourists and churchgoers access a new part of their visiting experience. And it’s certainly got people talking. “The fun comes in the shape of a helter skelter. The serious comes in creating opportunities for reflective, God-shaped conversations,” [wrote Reverend Canon Andy Bryant](https://www.cathedral.org.uk/about/blog/detail/our-blog/2019/01/28/Seeing-it-Differently-blog "undefined") about the installation, which was inspired by his time spent as a tourist in the Sistine Chapel. “It is playful in its intent but also profoundly missional. It is the Cathedral doing what it has always done – encouraging conversations about God.” Not everyone agrees. The Right Reverend Dr. Gavin Ashenden [told the BBC](https://www.bbc.com/news/uk-england-norfolk-49292493 "undefined") he saw the ride as a “naff” choice. “For such a place, steeped in mystery and marvel to buy in to sensory pleasure and distraction, is to poison the very medicine it offers the human soul,” he said. Luckily for the naysayers, the helter skelter isn’t a permanent church fixture, just a temporary addition open through Aug. 18\. It’s joined by activities like a “trust rail” and a “walking Salvation tour.” It all sounds like it’s sure to be a unique religious experience. > [](https://twitter.com/Nrw%5FCathedral/status/1159395574895923200) > [](https://twitter.com/Nrw%5FCathedral/status/1159709278766272512) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5648787/helter-skelter-cathedral/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5648787/helter-skelter-cathedral/"},"headline":"This Cathedral Built a 50-Foot Fairground Ride Inside to Make Everything More Fun","datePublished":"2019-08-09T16:55:18.000Z","dateModified":"2026-04-13T07:59:52.466Z","description":"It's supposed be both fun and serious","url":"https://time.com/5648787/helter-skelter-cathedral/","keywords":["Newsfeed","viral","Bizarre","architecture","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3c106dd964020fd5/698a012a97cdff2b246b95e2/norwich-cathedral-helter-skelter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3c106dd964020fd5/698a012a97cdff2b246b95e2/norwich-cathedral-helter-skelter.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Helter skelter installed inside Norwich Cathedral","caption":"Helter skelter installed inside Norwich Cathedral","creditText":"Joe Giddens—PA Images/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5648787/helter-skelter-cathedral/","name":"This Cathedral Built a 50-Foot Fairground Ride Inside to Make Everything More Fun"}}]}] ```