--- title: John Oliver Celebrates Amazon Prime Day on Last Week Tonight description: He dedicated Sunday night’s episode of Last Week Tonight to e-commerce—specifically conditions in warehouses operated by online retailers. canonical: https://time.com/5617131/john-oliver-amazon-prime-day-last-week-tonight/ author: Melissa Locker article:opinion: false article:content_tier: free article:published_time: 2019-07-03T15:50:52.000Z article:modified_time: 2026-04-13T07:59:22.660Z og:title: John Oliver Celebrates Amazon Prime Day on Last Week Tonight og:description: He debuted a new slogan for the company: “Amazon, try not to think about it” og:url: https://time.com/5617131/john-oliver-amazon-prime-day-last-week-tonight/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt597b31a02c8eb257/6989ff5b09208fba014152ef/gettyimages-1152527018-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5184 og:image:height: 2916 og:image:alt: Sesame Workshop's 50th Anniversary Benefit Gala og:type: article twitter:card: summary_large_image twitter:title: John Oliver Celebrates Amazon Prime Day on Last Week Tonight twitter:description: He debuted a new slogan for the company: “Amazon, try not to think about it” twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt597b31a02c8eb257/6989ff5b09208fba014152ef/gettyimages-1152527018-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Amazon. Try Not to Think About It.' John Oliver Celebrates Amazon Prime Day on _Last Week Tonight_ > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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Every edition is assembled by TIME editors rather than generated automatically. by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jul 3, 2019 3:50 PM UTC  John Oliver attends the Sesame Workshop's 50th Anniversary Benefit Gala at Cipriani Wall Street on May 29, 2019 in New York City. John Oliver attends the Sesame Workshop's 50th Anniversary Benefit Gala at Cipriani Wall Street on May 29, 2019 in New York City. Bennett Raglin—FilmMagic by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker Jul 3, 2019 3:50 PM UTC In anticipation of [Amazon](https://time.com/5591687/new-on-amazon-prime-june-2019/?utm%5Fsource=facebook.com&xid=time%5Fsocialflow%5Ffacebook&utm%5Fcampaign=time&utm%5Fmedium=socialflowfb) Prime Day, John Oliver dedicated Sunday night’s _Last Week Tonight_ to e-commerce—specifically conditions in warehouses operated by online retailers. According to Oliver, working in such facilities can be, well, dangerous. “I didn’t know there were jobs more dangerous than those, except rodeo clown, Oompa Loompa, or shark dentist,” he said. As Oliver tells it, some warehouses are too hot and operate “at a breakneck pace”, especially at companies that offer same-day or next-day shipping. “Amazon is not the worst actor, but being not the worst is a low, low bar,” said Oliver. He said online retailers were “the Michael Jackson of shipping. They are the best at what they do, everyone tries to imitate them, and no one who learns a third thing about them is happy that they did.” He went on to discuss the [reported conditions in Amazon’s warehouses](https://deadline.com/2019/07/amazon-john-oliver-warehouse-working-conditions-insulting-hbo-last-week-tonight-1202640925/) and the complaints about them posted by former employees on YouTube, and lawsuits against the giant. All that is just so customers can get “rubber horse masks” that they forget all about until they arrive in two days or less. With that in mind, before [Prime Day mania](https://time.com/5613946/amazon-prime-day-2019/) hits, Oliver suggested a new slogan for the company: “Amazon, try not to think about it.” See the full video of [John Oliver on _Last Week Tonight_ on Amazon video](https://www.youtube.com/watch?v=d9m7d07k22A) below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5617131/john-oliver-amazon-prime-day-last-week-tonight/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5617131/john-oliver-amazon-prime-day-last-week-tonight/"},"headline":"'Amazon. Try Not to Think About It.' 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