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---
title: Trump Says He Called Tim Cook the Right Name
description: In the wake of a video of Trump referring to Apple CEO Tim Cook as &quot;Tim Apple&quot; going viral, Trump is claiming that he said the right name.
canonical: https://time.com/5549015/trump-calls-tim-cook-tim-apple/
author: Megan McCluskey
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article:published_time: 2019-03-11T15:43:43.000Z
article:modified_time: 2026-04-13T07:58:00.558Z
og:title: Trump Says He Called Tim Cook the Right Name
og:description: The president claims we just didn&#x27;t hear it
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og:image:alt: Tim-Cook-Trump
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twitter:title: Trump Says He Called Tim Cook the Right Name
twitter:description: The president claims we just didn&#x27;t hear it
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt7e0cfc2d391bd83b/6989468786f68e763f6eb7ec/tim-cook-trump.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9)


# Trump Says He Called Tim Cook the Right Name But We Just Didn't Hear It

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![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Mar 11, 2019 3:43 PM UTC

![Tim Cook, chief executive officer of Apple Inc., speaks with U.S. President Donald Trump during an American Workforce Policy Advisory board meeting in the State Dining Room of the White House in Washington, D.C., U.S., on Wednesday, March 6, 2019.](https://static.time.com/v3/assets/bltea6093859af6183b/blt7e0cfc2d391bd83b/6989468786f68e763f6eb7ec/tim-cook-trump.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Tim Cook, chief executive officer of Apple Inc., speaks with U.S. President Donald Trump during an American Workforce Policy Advisory board meeting in the State Dining Room of the White House in Washington, D.C., U.S., on Wednesday, March 6, 2019.

Tim Cook, chief executive officer of Apple Inc., speaks with U.S. President Donald Trump during an American Workforce Policy Advisory board meeting in the State Dining Room of the White House in Washington, D.C., U.S., on Wednesday, March 6, 2019. Al Drago—Bloomberg/Getty Images

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Mar 11, 2019 3:43 PM UTC

In the wake of a video of [President Donald Trump](http://time.com/5464321/trump-iphone-tariffs/) referring to [Apple CEO Tim Cook](http://time.com/collection-post/5502591/tim-cook-data-privacy/) as [“Tim Apple”](http://time.com/5547527/tim-cook-trolls-donald-trump/) going viral, Trump is claiming that he actually said the right name.

While speaking to Republican donors at his [Mar-a-Lago club](http://time.com/5521886/trump-trips-mar-a-lago-cost/) in Palm Beach, Fla. on Friday, Trump [reportedly](https://www.axios.com/trump-rnc-donors-apple-tim-cook-lie-2fd8b004-6fc3-4f81-9eb0-3b92f3264ef1.html?utm%5Fsource=twitter&utm%5Fmedium=twsocialshare&utm%5Fcampaign=organic) said that he had not referred to Cook as “Tim Apple,” but rather said “Tim Cook Apple” quickly with no emphasis on “Cook.” He went on to accuse the media of spreading “fake news” by reporting that he had said “Tim Apple.”

However, judging by the reactions of Cook and Ivanka Trump, if Trump did say “Cook,” it was inaudible to the two people who were sitting next to him during the meeting for the American Workforce Policy Advisory Board at which the incident occurred.

Cook took to social media to seemingly make light of the apparent gaffe by [replacing his last name in his Twitter profile with the Apple logo](http://time.com/5547527/tim-cook-trolls-donald-trump/) while Ivanka responded to a _Daily Show_ video poking fun at Trump’s history of calling people by the wrong name the with three crying-laughing emojis.

> [](https://twitter.com/IvankaTrump/status/1103657091112357888)

Watch the original Trump video below.

> [](https://twitter.com/sokane1/status/1103421841505505280)

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