By Sam Frizell
The confectionary company Mars is buying Procter & Gamble‘s pet food brands Iams, Eukanuba and Natura for $2.9 billion, in a big move to boost its pet food business.
Mars is buying the rights to the three brands across North America, Latin America and regions outside of Europe, according to a statement. Mars’ other pet brands include Pedigree, Whiskas, Banfield and Royal Canin.
Procter & Gamble said the move would help it focus on its core businesses, while Mars said the purchase will expand its pet portfolio.
The acquisition accounts for about 80 percent of P&G Pet Care’s global sales, P&G said.
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- What It’s Like to Have Long COVID As a Kid
- 22 Essential Works of Indigenous Cinema
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com