--- title: Superb Owls Steal Focus From the 2019 Super Bowl description: Superb Owls seize their moment because people are misspelling the Super Bowl during Super Bowl 53. canonical: https://time.com/5519736/superb-owls/ author: Tara Law article:opinion: false article:content_tier: free article:published_time: 2019-02-04T03:38:36.000Z article:modified_time: 2026-04-13T09:06:15.435Z og:title: Birders Take Advantage of Poor Spelling With 'Superb Owls' og:description: Superb owls scored more than anyone at the 2019 Super Bowl og:url: https://time.com/5519736/superb-owls/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbea3025937145aaa/6989446f8fd2eebbc735db4d/owl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3531 og:image:height: 1986 og:image:alt: Snowy owl (Bubo scandiacus) yawning on snowy field in winter, Quebec, Canada og:type: article twitter:card: summary_large_image twitter:title: Birders Take Advantage of Poor Spelling With 'Superb Owls' twitter:description: Superb owls scored more than anyone at the 2019 Super Bowl twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbea3025937145aaa/6989446f8fd2eebbc735db4d/owl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Birders Take Advantage of People Misspelling Super Bowl With 'Superb Owls' You're Seeing Everywhere > Sponsored content. 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Birders and wildlife nonprofits took advantage of a common misspelling on social media today to draw attention to post photos of the birds. The images ranged from the tiny and twee-looking elf owl to the elegant great horned owl. One owl enthusiast, James Duncan, even took over the [r/Superbowl thread](https://www.reddit.com/r/Superbowl/comments/amtywv/im%5Fjames%5Fduncan%5Fdirector%5Fof%5Fdiscover%5Fowls%5Fama/) on Reddit to take questions about the animals. Duncan, who wrote that he is the founder of social enterprise company Discover Owls, explained on Twitter that his mission is to teach people about owls so that they’ll support conservation efforts. “People protect things they care about, and science alone will not benefit owls if people do not value them,” Duncan wrote. “That is why, in addition to conducting research on owls, I am passionate about exchanging information about owls with everyone.” > [](https://twitter.com/wildbirdfund/status/1092229723835510784) > [](https://twitter.com/audubonsociety/status/1092197310535225345) > [](https://twitter.com/OregonZoo/status/1092111643255889920) > [](https://twitter.com/SierraClub/status/1092082909023006720) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5519736/superb-owls/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5519736/superb-owls/"},"headline":"Birders Take Advantage of People Misspelling Super Bowl With 'Superb Owls' You're Seeing Everywhere","datePublished":"2019-02-04T03:38:36.000Z","dateModified":"2026-04-13T09:06:15.435Z","description":"Superb Owls seize their moment because people are misspelling the Super Bowl during Super Bowl 53.","url":"https://time.com/5519736/superb-owls/","keywords":["Newsfeed","onetime","Super Bowl 2019"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbea3025937145aaa/6989446f8fd2eebbc735db4d/owl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tara Law","jobTitle":null,"url":"https://time.com/author/tara-law/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbea3025937145aaa/6989446f8fd2eebbc735db4d/owl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Snowy owl (Bubo scandiacus) yawning on snowy field in winter, Quebec, Canada","caption":"Superb Owl","creditText":"Maxime Riendeau—Getty Images/500px Prime","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5519736/superb-owls/","name":"Birders Take Advantage of People Misspelling Super Bowl With 'Superb Owls' You're Seeing Everywhere"}}]}] ```