![Snowy owl (Bubo scandiacus) yawning on snowy field in winter, Quebec, Canada Superb Owl](https://api.time.com/wp-content/uploads/2019/02/owl.jpg?quality=85&w=2400)
Sunday’s football game might have been the lowest scoring Super Bowl of all time, but Superb Owls scored big on social media on Sunday night.
Birders and wildlife nonprofits took advantage of a common misspelling on social media today to draw attention to post photos of the birds. The images ranged from the tiny and twee-looking elf owl to the elegant great horned owl.
One owl enthusiast, James Duncan, even took over the r/Superbowl thread on Reddit to take questions about the animals.
Duncan, who wrote that he is the founder of social enterprise company Discover Owls, explained on Twitter that his mission is to teach people about owls so that they’ll support conservation efforts.
“People protect things they care about, and science alone will not benefit owls if people do not value them,” Duncan wrote. “That is why, in addition to conducting research on owls, I am passionate about exchanging information about owls with everyone.”
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com